Brewery and Brewpub Management: Program Overview, Universities, Careers & Salaries

Program Overview

Brewery and Brewpub Management equips students with the strategic and operational expertise needed to lead and grow successful craft brewing enterprises. This interdisciplinary program integrates scientific precision with business acumen, preparing graduates to navigate the complexities of production, regulation, and market dynamics in the modern brewing industry.

• Brewing Science: Explores the chemical and biological foundations of beer production, including fermentation processes, yeast management, and sensory evaluation techniques.
• Food Services Management: Covers best practices in hospitality operations, customer experience, and service delivery within brewery taprooms and brewpub environments.
• Logistics and Distribution: Focuses on supply chain coordination, inventory control, packaging standards, and efficient delivery systems for craft beer products.
• Business Networking: Develops skills in building strategic partnerships, engaging with industry stakeholders, and leveraging professional communities for growth and innovation.
• Personnel Management: Addresses hiring, training, team leadership, and workplace culture in fast-paced, production-driven brewery settings.
• Business Planning and Capitalization: Teaches the creation of comprehensive business models, financial projections, and strategies for securing funding and investment.
• Brewing Industry Operations: Examines day-to-day management of brewery facilities, including equipment maintenance, workflow optimization, and scalability planning.
• Marketing and Brand Development: Emphasizes storytelling, digital engagement, event planning, and brand positioning in competitive consumer markets.
• Alcohol and Liquor Law and Regulations: Provides in-depth knowledge of federal, state, and local laws governing alcohol production, sales, labeling, and compliance.
• Financial Management: Covers budgeting, cost analysis, profit modeling, and fiscal responsibility in brewing enterprises.
• Industry Ethics: Encourages responsible decision-making, sustainability practices, and integrity in business conduct across all levels of operation.