Business and Personal Financial Services Marketing: Program Overview, Universities, Careers & Salaries
Program Overview
Designed for professionals aiming to excel in the dynamic landscape of financial services, this program equips learners with the strategic and operational expertise needed to effectively market personal financial products and services. It blends core business principles with specialized knowledge in financial sector marketing, preparing individuals to drive customer engagement and business growth in competitive environments.
- Banking Operations and Services: Explores the structure, functions, and regulatory frameworks of financial institutions, focusing on retail banking, credit products, and customer service delivery in both traditional and digital settings.
- Marketing Research and Analytics: Teaches systematic methods for gathering, analyzing, and interpreting consumer data to inform marketing strategies and improve product positioning within financial markets.
- Advertising and Brand Communication: Covers the development and execution of compelling advertising campaigns tailored to financial products, emphasizing clarity, trust, and compliance with industry standards.
- Promotional Campaign Management: Focuses on designing, coordinating, and evaluating integrated promotional efforts across channels to maximize reach, engagement, and conversion in personal finance contexts.
- Insurance Product Marketing: Examines the unique characteristics of life, health, property, and casualty insurance, along with strategies for effective client education and sales support.
- Media Relations and Public Engagement: Develops skills in crafting messages, managing stakeholder communication, and building institutional credibility through strategic media outreach and crisis response planning.
- Technical and Administrative Proficiency: Builds essential competencies in financial software, data management, documentation systems, and workflow optimization critical to day-to-day operations in financial service environments.
Business and Personal Financial Services Marketing Graduate Trends (2010-2024)
Business and Personal Financial Services Marketing Career Pathways & Salary Outlook
The following table presents salary data for occupations typically aligned with Business and Personal Financial Services Marketing degrees, including Securities, Commodities, and Financial Services Sales Agents and Market Research Analysts and Marketing Specialists. These career paths represent common employment outcomes but are not guaranteed for all graduates. Salary ranges vary by location, employer, experience level, and specific role requirements. Nationally, these occupations employ approximately 1,333,440 professionals.
National Average Salaries
| Occupation | Median Salary | Salary Range | Total Employment | Hourly Rate |
|---|---|---|---|---|
| Securities, Commodities, and Financial Services Sales Agents 41-3031 | $78,140 | $47,080 - $215,210 | 472,300 | $37.57 |
| Market Research Analysts and Marketing Specialists 13-1161 | $76,950 | $42,070 - $144,610 | 861,140 | $37.00 |
Business and Personal Financial Services Marketing Salary Map by State
Geographic location significantly impacts earning potential for these careers. Average salaries range from $49,410 in West Virginia to $129,440 in New York—a 162% difference. The highest-paying states include New York, Connecticut, and New Jersey. Nationwide, these occupations employ over 1,333,440 professionals across all states. Explore the interactive map below to compare regional compensation and identify optimal markets for your career goals.
Average Salary Range:
Top Universities for Business and Personal Financial Services Marketing by Graduate Enrollment
Below are the top 3 institutions offering Business and Personal Financial Services Marketing programs for the 2023-2024 academic year (the most recent data reported as of 2025), ranked by the number of graduates. The highest graduate enrollment in Business and Personal Financial Services Marketing is found at Hocking College (19 graduates), Palm Beach State College (PBSC) (6 graduates), and University of Missouri (Mizzou), Columbia (1 graduates). Combined, these colleges produced 26 graduates across all degree levels. Program availability varies by award level, including Associate, Bachelor's, Master's, and Doctoral degrees at participating universities and schools.
| College Name | Award Levels | Graduates | Location | Control | Website |
|---|---|---|---|---|---|
| Hocking College |
Associate's
|
19 | Nelsonville, Ohio | Public | hocking.edu |
| Palm Beach State College (PBSC) |
Residency
|
6 | Lake Worth, Florida | Public | palmbeachstate.edu |
| University of Missouri (Mizzou) |
Other Award
|
1 | Columbia, Missouri | Public | missouri.edu |
Frequently Asked Questions
Find answers to the most common questions about Business and Personal Financial Services Marketing programs
How much can I earn with a Business and Personal Financial Services Marketing degree?
Salaries for Business and Personal Financial Services Marketing graduates vary by role and location. Securities, Commodities, and Financial Services Sales Agents earn a median of $78,140 annually, while Market Research Analysts and Marketing Specialists earn around $76,950. Geographic location significantly impacts earnings—professionals in New York average $129,440 compared to $49,410 in West Virginia. Approximately 1,333,440 professionals work in related occupations nationwide.
Salary data from U.S. Bureau of Labor Statistics OEWS program, May 2024. Earnings vary by experience, employer, and market conditions.
Which universities have the largest Business and Personal Financial Services Marketing programs?
Currently 3 accredited institutions offer Business and Personal Financial Services Marketing degrees across the U.S. Programs with the highest enrollment include Hocking College (19 graduates), Palm Beach State College (PBSC) (6 graduates), and University of Missouri (Mizzou), Columbia (1 graduates).
Program size doesn't necessarily indicate quality—consider factors like faculty expertise, production opportunities, location, and available degree levels when choosing a school.
Data based on IPEDS program completions for 2023-2024 academic year. Numbers reflect programs where students graduated.
Is enrollment in Business and Personal Financial Services Marketing growing or declining?
Graduate numbers have decreased over the past decade, rising from 403 in 2010 to a peak of 440 in 2020, before declining slightly to 26 in 2023-24. This represents a 94% decrease overall from 2010.
The field remains specialized with consistent demand, though opportunities are most concentrated in major metropolitan areas with active arts scenes like New York, California, and Illinois.
Graduate enrollment data from IPEDS, 2010-2024 academic years. Trends reflect reported completions at participating institutions.
What career paths are available with a Business and Personal Financial Services Marketing degree?
This degree prepares you for roles such as Securities, Commodities, and Financial Services Sales Agents, Market Research Analysts and Marketing Specialists, . Related occupations employ approximately 1,333,440 professionals nationwide.
Skills in project management, creative leadership, and collaboration also transfer to event planning, arts administration, marketing, and corporate training roles. Many professionals work freelance or on a project basis across theatre, film, and live events.
Career pathways mapped using CIP-SOC crosswalk from the National Center for Education Statistics. Employment data from BLS OEWS May 2024.
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