Pharmaceutical Marketing and Management: Program Overview, Universities, Careers & Salaries
Program Overview
Designed for students aiming to bridge scientific expertise with strategic business acumen, this program integrates core principles of pharmaceutical sciences with advanced marketing and management practices. Graduates are equipped to lead in dynamic roles across the healthcare sector, particularly in product development, commercialization, and executive decision-making within pharmaceutical and medical technology organizations.
- Biology and Chemistry: Foundational understanding of cellular processes, molecular structures, and chemical reactions essential to drug development and mechanism of action.
- Pharmaceutics: Study of drug formulation, delivery systems, stability, and bioavailability to ensure safe and effective medication use.
- Pharmacology: Exploration of drug interactions, therapeutic effects, adverse reactions, and mechanisms of action in human physiology.
- Health Care Systems: Analysis of healthcare infrastructure, regulatory frameworks, and policy dynamics influencing pharmaceutical access and delivery.
- Pharmaceutical Industry Structure: In-depth examination of the global pharmaceutical supply chain, innovation pipelines, market segmentation, and competitive landscapes.
- Management Principles: Core training in organizational behavior, strategic planning, operations, and leadership to drive efficiency and innovation in health-related enterprises.
- Pharmaceutical Marketing: Application of market research, branding, pricing strategies, and promotional techniques tailored to healthcare professionals and regulatory environments.
- Medical Product Management: Focus on lifecycle management of pharmaceuticals, biologics, and medical devices from concept to commercialization and post-market monitoring.
- Legal and Regulatory Issues: Coverage of compliance standards, FDA regulations, intellectual property rights, and ethical considerations in pharmaceutical development and marketing.
Pharmaceutical Marketing and Management Graduate Trends (2010-2024)
Pharmaceutical Marketing and Management Career Pathways & Salary Outlook
The following table presents salary data for occupations typically aligned with Pharmaceutical Marketing and Management degrees, including Marketing Managers, Sales Managers and Medical and Health Services Managers. These career paths represent common employment outcomes but are not guaranteed for all graduates. Salary ranges vary by location, employer, experience level, and specific role requirements. Nationally, these occupations employ approximately 1,784,250 professionals.
National Average Salaries
| Occupation | Median Salary | Salary Range | Total Employment | Hourly Rate |
|---|---|---|---|---|
| Marketing Managers 11-2021 | $161,030 | $81,900 - $239,200 | 384,980 | $77.42 |
| Sales Managers 11-2022 | $138,060 | $66,910 - $239,200 | 603,710 | $66.38 |
| Medical and Health Services Managers 11-9111 | $117,960 | $69,680 - $219,080 | 565,840 | $56.71 |
| Health Specialties Teachers, Postsecondary 25-1071 | $105,620 | $51,760 - $239,200 | 229,720 | N/A |
Pharmaceutical Marketing and Management Salary Map by State
Geographic location significantly impacts earning potential for these careers. Average salaries range from $97,423 in Louisiana to $166,033 in New York—a 70% difference. The highest-paying states include New York, District of Columbia, and Massachusetts. Nationwide, these occupations employ over 1,784,250 professionals across all states. Explore the interactive map below to compare regional compensation and identify optimal markets for your career goals.
Average Salary Range:
Top Universities for Pharmaceutical Marketing and Management by Graduate Enrollment
Below are the top 7 institutions offering Pharmaceutical Marketing and Management programs for the 2023-2024 academic year (the most recent data reported as of 2025), ranked by the number of graduates. The highest graduate enrollment in Pharmaceutical Marketing and Management is found at University of Southern California (USC) (16 graduates), MCPHS University (MCPHS) (15 graduates), University of Cincinnati (UC), Main Campus (15 graduates), University of Georgia (UGA) (10 graduates), and Plymouth State University (PSU) (10 graduates). Combined, these colleges produced 84 graduates across all degree levels. Program availability varies by award level, including Associate, Bachelor's, Master's, and Doctoral degrees at participating universities and schools.
| College Name | Award Levels | Graduates | Location | Control | Website |
|---|---|---|---|---|---|
| University of Southern California (USC) |
Master's
Post-Master's
|
16 | Los Angeles, California | Private | usc.edu |
| MCPHS University (MCPHS) |
Bachelor's
|
15 | Boston, Massachusetts | Private | mcphs.edu |
| University of Cincinnati (UC) |
Master's
|
15 | Cincinnati, Ohio | Public | uc.edu |
| University of Georgia (UGA) |
Other Award
|
10 | Athens, Georgia | Public | uga.edu |
| Plymouth State University (PSU) |
Other Award
|
10 | Plymouth, New Hampshire | Public | plymouth.edu |
| Ohio Northern University (ONU) |
Bachelor's
|
10 | Ada, Ohio | Private | onu.edu |
| DeSales University |
Bachelor's
|
8 | Center Valley, Pennsylvania | Private | desales.edu |
Frequently Asked Questions
Find answers to the most common questions about Pharmaceutical Marketing and Management programs
How much can I earn with a Pharmaceutical Marketing and Management degree?
Salaries for Pharmaceutical Marketing and Management graduates vary by role and location. Marketing Managers earn a median of $161,030 annually, while Sales Managers earn around $138,060. Geographic location significantly impacts earnings—professionals in New York average $166,033 compared to $97,423 in Louisiana. Approximately 1,784,250 professionals work in related occupations nationwide.
Salary data from U.S. Bureau of Labor Statistics OEWS program, May 2024. Earnings vary by experience, employer, and market conditions.
Which universities have the largest Pharmaceutical Marketing and Management programs?
Currently 7 accredited institutions offer Pharmaceutical Marketing and Management degrees across the U.S. Programs with the highest enrollment include University of Southern California (USC) (16 graduates), MCPHS University (MCPHS) (15 graduates), and University of Cincinnati (UC), Main Campus (15 graduates).
Program size doesn't necessarily indicate quality—consider factors like faculty expertise, production opportunities, location, and available degree levels when choosing a school.
Data based on IPEDS program completions for 2023-2024 academic year. Numbers reflect programs where students graduated.
Is enrollment in Pharmaceutical Marketing and Management growing or declining?
Graduate numbers have increased over the past decade, rising from 43 in 2010 to 84 in 2023-24. This represents a 95% increase overall from 2010.
The field remains specialized with steady interest, though opportunities are most concentrated in major metropolitan areas with active arts scenes like New York, California, and Illinois.
Graduate enrollment data from IPEDS, 2010-2024 academic years. Trends reflect reported completions at participating institutions.
What career paths are available with a Pharmaceutical Marketing and Management degree?
This degree prepares you for roles such as Marketing Managers, Sales Managers, and Medical and Health Services Managers. Related occupations employ approximately 1,784,250 professionals nationwide.
Skills in project management, creative leadership, and collaboration also transfer to event planning, arts administration, marketing, and corporate training roles. Many professionals work freelance or on a project basis across theatre, film, and live events.
Career pathways mapped using CIP-SOC crosswalk from the National Center for Education Statistics. Employment data from BLS OEWS May 2024.
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