Apparel and Textile Marketing Management: Program Overview, Universities, Careers & Salaries
Program Overview
Prepares students for leadership roles in the dynamic apparel and textile sector by combining strategic marketing expertise with deep industry knowledge. This program equips learners with the analytical and managerial skills needed to drive brand success across global markets, from concept to consumer.
- Textile and Apparel Design Fundamentals: Explores the principles behind fabric selection, material innovation, and design aesthetics that influence product development and market positioning.
- Manufacturing and Supply Chain Integration: Examines production processes, sourcing strategies, and operational workflows that impact product quality, cost, and time-to-market.
- Consumer Behavior and Market Research: Develops expertise in identifying consumer trends, analyzing purchasing patterns, and leveraging data to inform strategic marketing decisions.
- Domestic and International Market Dynamics: Investigates trade regulations, cultural preferences, regional demand variations, and global distribution networks shaping market entry and expansion.
- Marketing Strategy and Campaign Development: Focuses on creating data-driven, creative, and measurable marketing initiatives that enhance brand visibility and drive sales performance.
- Profitability and Financial Analysis in Fashion: Teaches cost modeling, pricing strategies, and financial forecasting tailored to the fast-paced, trend-driven nature of the apparel industry.
Apparel and Textile Marketing Management Graduate Trends (2010-2024)
Apparel and Textile Marketing Management Career Pathways & Salary Outlook
The following table presents salary data for occupations typically aligned with Apparel and Textile Marketing Management degrees, including Marketing Managers and Market Research Analysts and Marketing Specialists. These career paths represent common employment outcomes but are not guaranteed for all graduates. Salary ranges vary by location, employer, experience level, and specific role requirements. Nationally, these occupations employ approximately 1,246,120 professionals.
National Average Salaries
| Occupation | Median Salary | Salary Range | Total Employment | Hourly Rate |
|---|---|---|---|---|
| Marketing Managers 11-2021 | $161,030 | $81,900 - $239,200 | 384,980 | $77.42 |
| Market Research Analysts and Marketing Specialists 13-1161 | $76,950 | $42,070 - $144,610 | 861,140 | $37.00 |
Apparel and Textile Marketing Management Salary Map by State
Geographic location significantly impacts earning potential for these careers. Average salaries range from $57,040 in Wyoming to $142,955 in Massachusetts—a 151% difference. The highest-paying states include Massachusetts, California, and New York. Nationwide, these occupations employ over 1,246,120 professionals across all states. Explore the interactive map below to compare regional compensation and identify optimal markets for your career goals.
Average Salary Range:
Top Universities for Apparel and Textile Marketing Management by Graduate Enrollment
Below are the top 37 institutions offering Apparel and Textile Marketing Management programs for the 2023-2024 academic year (the most recent data reported as of 2025), ranked by the number of graduates. The highest graduate enrollment in Apparel and Textile Marketing Management is found at Auburn University (AU) (98 graduates), Colorado State University (CSU), Fort Collins (86 graduates), Wayne State University (WSU) (84 graduates), Dallas College (37 graduates), and Mt San Antonio College (Mt. SAC) (33 graduates). Combined, these colleges produced 595 graduates across all degree levels. Program availability varies by award level, including Associate, Bachelor's, Master's, and Doctoral degrees at participating universities and schools.
| College Name | Award Levels | Graduates | Location | Control | Website |
|---|---|---|---|---|---|
| Auburn University (AU) |
Bachelor's
|
98 | Auburn, Alabama | Public | auburn.edu |
| Colorado State University (CSU) |
Bachelor's
Master's
|
86 | Fort Collins, Colorado | Public | colostate.edu |
| Wayne State University (WSU) |
Bachelor's
|
84 | Detroit, Michigan | Public | wayne.edu |
| Dallas College |
Certificate (1-2 yrs)
Associate's
Other Award
|
37 | Dallas, Texas | Public | dallascollege.edu |
| Mt San Antonio College (Mt. SAC) |
Associate's
Other Award
|
33 | Walnut, California | Public | mtsac.edu |
| Santa Monica College (SMC) |
Certificate (1-2 yrs)
Associate's
|
32 | Santa Monica, California | Public | smc.edu |
| FIDM-Fashion Institute of Design & Merchandising (FIDM) |
Associate's
|
26 | Los Angeles, California | Private | fidm.edu |
| Academy of Art University |
Associate's
Bachelor's
Master's
|
19 | San Francisco, California | Private | academyart.edu |
| Savannah College of Art and Design (SCAD) |
Bachelor's
|
19 | Savannah, Georgia | Private | scad.edu |
| City College of San Francisco (CCSF) |
Associate's
Other Award
|
13 | San Francisco, California | Public | ccsf.edu |
| University of Central Oklahoma (UCO) |
Bachelor's
|
13 | Edmond, Oklahoma | Public | uco.edu |
| Los Angeles Trade Technical College (LATTC) |
Certificate (1-2 yrs)
Associate's
|
12 | Los Angeles, California | Public | lattc.edu |
| Orange Coast College (OCC) |
Certificate (1-2 yrs)
Associate's
|
12 | Costa Mesa, California | Public | orangecoastcollege.edu |
| Palomar College |
Certificate (1-2 yrs)
Associate's
|
11 | San Marcos, California | Public | www2.palomar.edu |
| College of the Sequoias (COS) |
Certificate (1-2 yrs)
Associate's
|
11 | Visalia, California | Public | cos.edu |
| Brigham Young University (BYU–I) |
Bachelor's
|
10 | Rexburg, Idaho | Private | byui.edu |
| Central Washington University (CWU) |
Bachelor's
|
10 | Ellensburg, Washington | Public | cwu.edu |
| Long Beach City College (LBCC) |
Associate's
|
8 | Long Beach, California | Public | lbcc.edu |
| Louisiana Tech University (LA Tech) |
Bachelor's
|
8 | Ruston, Louisiana | Public | latech.edu |
| Santa Rosa Junior College (SRJC) |
Associate's
Other Award
|
7 | Santa Rosa, California | Public | santarosa.edu |
| Sierra College |
Other Award
|
7 | Rocklin, California | Public | sierracollege.edu |
| Fresno City College (FCC) |
Certificate (1-2 yrs)
Associate's
|
6 | Fresno, California | Public | fresnocitycollege.edu |
| Saddleback College |
Certificate (1-2 yrs)
Associate's
Other Award
|
6 | Mission Viejo, California | Public | saddleback.edu |
| Fullerton College |
Associate's
|
4 | Fullerton, California | Public | fullcoll.edu |
| Hinds Community College |
Certificate (1-2 yrs)
|
4 | Raymond, Mississippi | Public | hindscc.edu |
| West Virginia University (WVU) |
Master's
|
3 | Morgantown, West Virginia | Public | wvu.edu |
| El Camino Community College District (ECC) |
Associate's
|
2 | Torrance, California | Public | elcamino.edu |
| San Diego Mesa College |
Associate's
|
2 | San Diego, California | Public | sdmesa.edu |
| San Joaquin Delta College |
Associate's
Other Award
|
2 | Stockton, California | Public | deltacollege.edu |
| South Dakota State University (SDSU) |
Bachelor's
|
2 | Brookings, South Dakota | Public | sdstate.edu |
| Olympic College (OC) |
Other Award
|
2 | Bremerton, Washington | Public | olympic.edu |
| American River College (ARC) |
Certificate (1-2 yrs)
|
1 | Sacramento, California | Public | arc.losrios.edu |
| Butte College |
Associate's
|
1 | Oroville, California | Public | butte.edu |
| Canada College |
Other Award
|
1 | Redwood City, California | Public | canadacollege.edu |
| Chaffey College |
Associate's
|
1 | Rancho Cucamonga, California | Public | chaffey.edu |
| Indiana Institute of Technology (Indiana Tech) |
Bachelor's
|
1 | Fort Wayne, Indiana | Private | indianatech.edu |
| Southeast Missouri State University (SEMO) |
Bachelor's
|
1 | Cape Girardeau, Missouri | Public | semo.edu |
Frequently Asked Questions
Find answers to the most common questions about Apparel and Textile Marketing Management programs
How much can I earn with a Apparel and Textile Marketing Management degree?
Salaries for Apparel and Textile Marketing Management graduates vary by role and location. Marketing Managers earn a median of $161,030 annually, while Market Research Analysts and Marketing Specialists earn around $76,950. Geographic location significantly impacts earnings—professionals in Massachusetts average $142,955 compared to $57,040 in Wyoming. Approximately 1,246,120 professionals work in related occupations nationwide.
Salary data from U.S. Bureau of Labor Statistics OEWS program, May 2024. Earnings vary by experience, employer, and market conditions.
Which universities have the largest Apparel and Textile Marketing Management programs?
Currently 37 accredited institutions offer Apparel and Textile Marketing Management degrees across the U.S. Programs with the highest enrollment include Auburn University (AU) (98 graduates), Colorado State University (CSU), Fort Collins (86 graduates), and Wayne State University (WSU) (84 graduates).
Program size doesn't necessarily indicate quality—consider factors like faculty expertise, production opportunities, location, and available degree levels when choosing a school.
Data based on IPEDS program completions for 2023-2024 academic year. Numbers reflect programs where students graduated.
Is enrollment in Apparel and Textile Marketing Management growing or declining?
Graduate numbers have increased over the past decade, rising from 589 in 2010 to a peak of 883 in 2020, before declining slightly to 595 in 2023-24. This represents a 1% increase overall from 2010.
The field remains specialized with steady interest, though opportunities are most concentrated in major metropolitan areas with active arts scenes like New York, California, and Illinois.
Graduate enrollment data from IPEDS, 2010-2024 academic years. Trends reflect reported completions at participating institutions.
What career paths are available with a Apparel and Textile Marketing Management degree?
This degree prepares you for roles such as Marketing Managers, Market Research Analysts and Marketing Specialists, . Related occupations employ approximately 1,246,120 professionals nationwide.
Skills in project management, creative leadership, and collaboration also transfer to event planning, arts administration, marketing, and corporate training roles. Many professionals work freelance or on a project basis across theatre, film, and live events.
Career pathways mapped using CIP-SOC crosswalk from the National Center for Education Statistics. Employment data from BLS OEWS May 2024.
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