Vehicle and Parts Marketing Operations: Program Overview, Universities, Careers & Salaries
Program Overview
This program equips students with the strategic and operational expertise needed to thrive in the dynamic distribution and sales landscape of replacement parts and end-use supplies across the automotive, marine, and aviation sectors. Emphasis is placed on developing a comprehensive understanding of supply chain dynamics, customer engagement, and market-driven decision-making to support efficient and effective industry operations.
- Wholesaling and Retailing Operations: Explores the structural and functional aspects of B2B and B2C distribution models, including order fulfillment, pricing strategies, and channel management within the specialty parts market.
- Principles of Vehicular Technologies: Provides foundational knowledge of mechanical systems, component compatibility, and technological advancements across automotive, marine, and aviation platforms to support informed product selection and customer advising.
- Storage and Distribution Logistics: Covers inventory control, warehousing best practices, transportation coordination, and just-in-time delivery systems critical to maintaining supply chain reliability and responsiveness.
- Customer Sales and Service Excellence: Develops advanced interpersonal and consultative skills for managing client relationships, resolving technical inquiries, and delivering tailored solutions in high-demand service environments.
- Consumer Research and Sales Forecasting: Introduces data analysis techniques, trend identification, and predictive modeling to anticipate market demand and optimize inventory planning and promotional strategies.
Vehicle and Parts Marketing Operations Graduate Trends (2010-2024)
Vehicle and Parts Marketing Operations Career Pathways & Salary Outlook
The following table presents salary data for occupations typically aligned with Vehicle and Parts Marketing Operations degrees, including Market Research Analysts and Marketing Specialists and Parts Salespersons. These career paths represent common employment outcomes but are not guaranteed for all graduates. Salary ranges vary by location, employer, experience level, and specific role requirements. Nationally, these occupations employ approximately 1,126,200 professionals.
National Average Salaries
| Occupation | Median Salary | Salary Range | Total Employment | Hourly Rate |
|---|---|---|---|---|
| Market Research Analysts and Marketing Specialists 13-1161 | $76,950 | $42,070 - $144,610 | 861,140 | $37.00 |
| Parts Salespersons 41-2022 | $37,440 | $27,770 - $61,750 | 265,060 | $18.00 |
Vehicle and Parts Marketing Operations Salary Map by State
Geographic location significantly impacts earning potential for these careers. Average salaries range from $40,080 in West Virginia to $83,340 in District of Columbia—a 108% difference. The highest-paying states include District of Columbia, Washington, and Massachusetts. Nationwide, these occupations employ over 1,126,200 professionals across all states. Explore the interactive map below to compare regional compensation and identify optimal markets for your career goals.
Average Salary Range:
Top Universities for Vehicle and Parts Marketing Operations by Graduate Enrollment
Below are the top 5 institutions offering Vehicle and Parts Marketing Operations programs for the 2023-2024 academic year (the most recent data reported as of 2025), ranked by the number of graduates. The highest graduate enrollment in Vehicle and Parts Marketing Operations is found at Northwood University (NU) (35 graduates), Keiser University, Ft Lauderdale (2 graduates), Hudson Valley Community College (HVCC) (2 graduates), Skagit Valley College (SVC) (1 graduates), and University of Wisconsin, Whitewater (1 graduates). Combined, these colleges produced 41 graduates across all degree levels. Program availability varies by award level, including Associate, Bachelor's, Master's, and Doctoral degrees at participating universities and schools.
| College Name | Award Levels | Graduates | Location | Control | Website |
|---|---|---|---|---|---|
| Northwood University (NU) |
Bachelor's
|
35 | Midland, Michigan | Private | northwood.edu |
| Keiser University |
Bachelor's
|
2 | Fort Lauderdale, Florida | Private | keiseruniversity.edu |
| Hudson Valley Community College (HVCC) |
Associate's
|
2 | Troy, New York | Public | hvcc.edu |
| Skagit Valley College (SVC) |
Other Award
|
1 | Mount Vernon, Washington | Public | skagit.edu |
| University of Wisconsin |
Other Award
|
1 | Whitewater, Wisconsin | Public | uww.edu |
Frequently Asked Questions
Find answers to the most common questions about Vehicle and Parts Marketing Operations programs
How much can I earn with a Vehicle and Parts Marketing Operations degree?
Salaries for Vehicle and Parts Marketing Operations graduates vary by role and location. Market Research Analysts and Marketing Specialists earn a median of $76,950 annually, while Parts Salespersons earn around $37,440. Geographic location significantly impacts earnings—professionals in District of Columbia average $83,340 compared to $40,080 in West Virginia. Approximately 1,126,200 professionals work in related occupations nationwide.
Salary data from U.S. Bureau of Labor Statistics OEWS program, May 2024. Earnings vary by experience, employer, and market conditions.
Which universities have the largest Vehicle and Parts Marketing Operations programs?
Currently 5 accredited institutions offer Vehicle and Parts Marketing Operations degrees across the U.S. Programs with the highest enrollment include Northwood University (NU) (35 graduates), Keiser University, Ft Lauderdale (2 graduates), and Hudson Valley Community College (HVCC) (2 graduates).
Program size doesn't necessarily indicate quality—consider factors like faculty expertise, production opportunities, location, and available degree levels when choosing a school.
Data based on IPEDS program completions for 2023-2024 academic year. Numbers reflect programs where students graduated.
Is enrollment in Vehicle and Parts Marketing Operations growing or declining?
Graduate numbers have decreased over the past decade, rising from 245 in 2010 to a peak of 81 in 2020, before declining slightly to 41 in 2023-24. This represents a 83% decrease overall from 2010.
The field remains specialized with consistent demand, though opportunities are most concentrated in major metropolitan areas with active arts scenes like New York, California, and Illinois.
Graduate enrollment data from IPEDS, 2010-2024 academic years. Trends reflect reported completions at participating institutions.
What career paths are available with a Vehicle and Parts Marketing Operations degree?
This degree prepares you for roles such as Market Research Analysts and Marketing Specialists, Parts Salespersons, . Related occupations employ approximately 1,126,200 professionals nationwide.
Skills in project management, creative leadership, and collaboration also transfer to event planning, arts administration, marketing, and corporate training roles. Many professionals work freelance or on a project basis across theatre, film, and live events.
Career pathways mapped using CIP-SOC crosswalk from the National Center for Education Statistics. Employment data from BLS OEWS May 2024.
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