Tourism and Travel Services Marketing: Program Overview, Universities, Careers & Salaries
Program Overview
Designed for professionals aiming to excel in hospitality client engagement, this program equips learners with the strategic and operational expertise needed to deliver exceptional service within hotel and motel environments. It emphasizes customer-centric approaches, sales effectiveness, and administrative efficiency across diverse retail and guest service contexts.
- Hotel and Motel Operations: Core principles governing daily management, resource allocation, and service delivery in lodging establishments, ensuring seamless guest experiences.
- Customer Sales and Service Techniques: Advanced strategies for identifying client needs, facilitating bookings, and enhancing satisfaction through personalized, proactive service.
- Telephone and Communication Protocols: Best practices for professional phone etiquette, call handling, and effective verbal communication in high-volume guest interaction scenarios.
- Office Management Fundamentals: Essential skills in scheduling, recordkeeping, inventory tracking, and workflow coordination to support front-desk and administrative functions.
Tourism and Travel Services Marketing Graduate Trends (2010-2024)
Tourism and Travel Services Marketing Career Pathways & Salary Outlook
The following table presents salary data for occupations typically aligned with Tourism and Travel Services Marketing degrees, including Market Research Analysts and Marketing Specialists and Travel Agents. These career paths represent common employment outcomes but are not guaranteed for all graduates. Salary ranges vary by location, employer, experience level, and specific role requirements. Nationally, these occupations employ approximately 920,290 professionals.
National Average Salaries
| Occupation | Median Salary | Salary Range | Total Employment | Hourly Rate |
|---|---|---|---|---|
| Market Research Analysts and Marketing Specialists 13-1161 | $76,950 | $42,070 - $144,610 | 861,140 | $37.00 |
| Travel Agents 41-3041 | $48,450 | $33,280 - $74,160 | 59,150 | $23.29 |
Tourism and Travel Services Marketing Salary Map by State
Geographic location significantly impacts earning potential for these careers. Average salaries range from $43,000 in West Virginia to $98,650 in Delaware—a 129% difference. The highest-paying states include Delaware, Washington, and Massachusetts. Nationwide, these occupations employ over 920,290 professionals across all states. Explore the interactive map below to compare regional compensation and identify optimal markets for your career goals.
Average Salary Range:
Top Universities for Tourism and Travel Services Marketing by Graduate Enrollment
Below are the top 17 institutions offering Tourism and Travel Services Marketing programs for the 2023-2024 academic year (the most recent data reported as of 2025), ranked by the number of graduates. The highest graduate enrollment in Tourism and Travel Services Marketing is found at Los Medanos College (LMC) (28 graduates), Northwood Technical College (Northwood Tech) (21 graduates), Gateway Technical College (17 graduates), Pontifical Catholic University of Puerto Rico (PUCPR), Ponce (17 graduates), and Madison Area Technical College (14 graduates). Combined, these colleges produced 144 graduates across all degree levels. Program availability varies by award level, including Associate, Bachelor's, Master's, and Doctoral degrees at participating universities and schools.
| College Name | Award Levels | Graduates | Location | Control | Website |
|---|---|---|---|---|---|
| Los Medanos College (LMC) |
Associate's
Other Award
|
28 | Pittsburg, California | Public | losmedanos.edu |
| Northwood Technical College (Northwood Tech) |
Residency
|
21 | Rice Lake, Wisconsin | Public | northwoodtech.edu |
| Gateway Technical College |
Other Award
|
17 | Kenosha, Wisconsin | Public | gtc.edu |
| Pontifical Catholic University of Puerto Rico (PUCPR) |
Associate's
Bachelor's
|
17 | Ponce, Puerto Rico | Private | pucpr.edu |
| Madison Area Technical College |
Other Award
|
14 | Madison, Wisconsin | Public | madisoncollege.edu |
| El Paso Community College (EPCC) |
Certificate (1-2 yrs)
Associate's
|
11 | El Paso, Texas | Public | epcc.edu |
| Edmonds College |
Associate's
Other Award
|
8 | Lynnwood, Washington | Public | edmonds.edu |
| Orange Coast College (OCC) |
Certificate (1-2 yrs)
Associate's
|
5 | Costa Mesa, California | Public | orangecoastcollege.edu |
| Western Michigan University (WMU) |
Bachelor's
|
5 | Kalamazoo, Michigan | Public | wmich.edu |
| Dallas College |
Associate's
Other Award
|
5 | Dallas, Texas | Public | dallascollege.edu |
| College of DuPage (COD) |
Certificate (1-2 yrs)
Associate's
Other Award
|
4 | Glen Ellyn, Illinois | Public | cod.edu |
| Monroe Community College |
Certificate (1-2 yrs)
|
3 | Rochester, New York | Public | monroecc.edu |
| Metropolitan State University of Denver (MSU Denver) |
Bachelor's
|
2 | Denver, Colorado | Public | msudenver.edu |
| Cypress College |
Other Award
|
1 | Cypress, California | Public | cypresscollege.edu |
| Saddleback College |
Associate's
|
1 | Mission Viejo, California | Public | saddleback.edu |
| Mid-State Technical College (Mid-State) |
Other Award
|
1 | Wisconsin Rapids, Wisconsin | Public | mstc.edu |
| Inter American University of Puerto Rico (UIPR) |
Associate's
|
1 | Fajardo, Puerto Rico | Private | fajardo.inter.edu |
Frequently Asked Questions
Find answers to the most common questions about Tourism and Travel Services Marketing programs
How much can I earn with a Tourism and Travel Services Marketing degree?
Salaries for Tourism and Travel Services Marketing graduates vary by role and location. Market Research Analysts and Marketing Specialists earn a median of $76,950 annually, while Travel Agents earn around $48,450. Geographic location significantly impacts earnings—professionals in Delaware average $98,650 compared to $43,000 in West Virginia. Approximately 920,290 professionals work in related occupations nationwide.
Salary data from U.S. Bureau of Labor Statistics OEWS program, May 2024. Earnings vary by experience, employer, and market conditions.
Which universities have the largest Tourism and Travel Services Marketing programs?
Currently 17 accredited institutions offer Tourism and Travel Services Marketing degrees across the U.S. Programs with the highest enrollment include Los Medanos College (LMC) (28 graduates), Northwood Technical College (Northwood Tech) (21 graduates), and Gateway Technical College (17 graduates).
Program size doesn't necessarily indicate quality—consider factors like faculty expertise, production opportunities, location, and available degree levels when choosing a school.
Data based on IPEDS program completions for 2023-2024 academic year. Numbers reflect programs where students graduated.
Is enrollment in Tourism and Travel Services Marketing growing or declining?
Graduate numbers have decreased over the past decade, rising from 461 in 2010 to a peak of 278 in 2020, before declining slightly to 144 in 2023-24. This represents a 69% decrease overall from 2010.
The field remains specialized with consistent demand, though opportunities are most concentrated in major metropolitan areas with active arts scenes like New York, California, and Illinois.
Graduate enrollment data from IPEDS, 2010-2024 academic years. Trends reflect reported completions at participating institutions.
What career paths are available with a Tourism and Travel Services Marketing degree?
This degree prepares you for roles such as Market Research Analysts and Marketing Specialists, Travel Agents, . Related occupations employ approximately 920,290 professionals nationwide.
Skills in project management, creative leadership, and collaboration also transfer to event planning, arts administration, marketing, and corporate training roles. Many professionals work freelance or on a project basis across theatre, film, and live events.
Career pathways mapped using CIP-SOC crosswalk from the National Center for Education Statistics. Employment data from BLS OEWS May 2024.
Related Business Programs
Explore similar degree programs within the Business field. These programs share the same academic discipline and may offer complementary skills and career pathways.
Information Resources Management
A program that prepares individuals to apply principles of information technology, computer systems management, and business operations to the planning, management, and evaluation...
Knowledge Management
A program that focuses on the study of knowledge management in government agencies and corporations for the purpose of supporting stated organizational goals...
Management Information Systems and Services
Any program in business information and data processing services not listed above.
Management Science
A general program that focuses on the application of statistical modeling, data warehousing, data mining, programming, forecasting and operations research techniques to the...
Business Statistics
A program that focuses on the application of mathematical statistics to the description, analysis, and forecasting of business data. Includes instruction in statistical...
Actuarial Science
A program that focuses on the mathematical and statistical analysis of risk, and their applications to insurance and other business management problems. Includes...