International Marketing: Program Overview, Universities, Careers & Salaries
Program Overview
International Marketing equips students with the strategic expertise needed to navigate complex global markets and drive commercial success across borders. This program focuses on the principles and practices essential for developing, promoting, and distributing products and services in diverse international environments.
- International Trade Controls: Explores regulatory frameworks, tariffs, quotas, and compliance requirements that govern cross-border commerce, ensuring adherence to national and international laws.
- Foreign Trade Operations: Covers logistics, documentation, customs procedures, and supply chain management specific to international transactions and distribution networks.
- Market Identification and Analysis: Teaches methodologies for evaluating global market potential, assessing consumer behavior, and identifying high-opportunity regions for product entry.
- Negotiation Strategies: Develops advanced communication and bargaining techniques tailored to cultural, legal, and business context differences in international deals.
- Monetary and Financial Considerations: Addresses currency exchange dynamics, foreign investment risks, pricing strategies in multi-currency environments, and financial instruments for international transactions.
- International Public Relations: Focuses on building brand reputation, managing cross-cultural communication, and fostering stakeholder relationships across global markets.
International Marketing Graduate Trends (2010-2024)
International Marketing Career Pathways & Salary Outlook
The following table presents salary data for occupations typically aligned with International Marketing degrees, including Marketing Managers, Business Teachers, Postsecondary and Market Research Analysts and Marketing Specialists. These career paths represent common employment outcomes but are not guaranteed for all graduates. Salary ranges vary by location, employer, experience level, and specific role requirements. Nationally, these occupations employ approximately 1,327,900 professionals.
National Average Salaries
| Occupation | Median Salary | Salary Range | Total Employment | Hourly Rate |
|---|---|---|---|---|
| Marketing Managers 11-2021 | $161,030 | $81,900 - $239,200 | 384,980 | $77.42 |
| Business Teachers, Postsecondary 25-1011 | $97,270 | $46,460 - $210,530 | 81,780 | N/A |
| Market Research Analysts and Marketing Specialists 13-1161 | $76,950 | $42,070 - $144,610 | 861,140 | $37.00 |
International Marketing Salary Map by State
Geographic location significantly impacts earning potential for these careers. Average salaries range from $65,620 in Wyoming to $132,080 in California—a 101% difference. The highest-paying states include California, Massachusetts, and District of Columbia. Nationwide, these occupations employ over 1,327,900 professionals across all states. Explore the interactive map below to compare regional compensation and identify optimal markets for your career goals.
Average Salary Range:
Top Universities for International Marketing by Graduate Enrollment
Below are the top 14 institutions offering International Marketing programs for the 2023-2024 academic year (the most recent data reported as of 2025), ranked by the number of graduates. The highest graduate enrollment in International Marketing is found at Boston University (BU) (195 graduates), Hult International Business School (85 graduates), Laredo College (75 graduates), Fashion Institute of Technology (FIT) (73 graduates), and Pace University (20 graduates). Combined, these colleges produced 487 graduates across all degree levels. Program availability varies by award level, including Associate, Bachelor's, Master's, and Doctoral degrees at participating universities and schools.
| College Name | Award Levels | Graduates | Location | Control | Website |
|---|---|---|---|---|---|
| Boston University (BU) |
Master's
|
195 | Boston, Massachusetts | Private | bu.edu |
| Hult International Business School |
Master's
|
85 | Cambridge, Massachusetts | Private | hult.edu |
| Laredo College |
Certificate (1-2 yrs)
Associate's
Other Award
|
75 | Laredo, Texas | Public | laredo.edu |
| Fashion Institute of Technology (FIT) |
Bachelor's
|
73 | New York, New York | Public | fitnyc.edu |
| Pace University |
Bachelor's
|
20 | New York, New York | Private | pace.edu |
| Purdue University Global |
Other Award
|
15 | West Lafayette, Indiana | Public | purdueglobal.edu |
| University of Northern Iowa (UNI) |
Bachelor's
|
7 | Cedar Falls, Iowa | Public | uni.edu |
| Waukesha County Technical College (WCTC) |
Other Award
|
4 | Pewaukee, Wisconsin | Public | wctc.edu |
| Inter American University of Puerto Rico (UIPR) |
Master's
|
4 | Mercedita, Puerto Rico | Private | ponce.inter.edu |
| Saint Paul College |
Associate's
Other Award
|
3 | Saint Paul, Minnesota | Public | saintpaul.edu |
| California Intercontinental University (CalUniversity) |
Master's
|
3 | Sioux Falls, South Dakota | Private | caluniversity.edu |
| University of New Haven (UNH) |
Bachelor's
|
1 | West Haven, Connecticut | Private | newhaven.edu |
| Empire State University |
Postbac Cert.
|
1 | Saratoga Springs, New York | Public | sunyempire.edu |
| Saint Joseph's University (SJU) |
Master's
|
1 | Philadelphia, Pennsylvania | Private | sju.edu |
Frequently Asked Questions
Find answers to the most common questions about International Marketing programs
How much can I earn with a International Marketing degree?
Salaries for International Marketing graduates vary by role and location. Marketing Managers earn a median of $161,030 annually, while Business Teachers, Postsecondary earn around $97,270. Geographic location significantly impacts earnings—professionals in California average $132,080 compared to $65,620 in Wyoming. Approximately 1,327,900 professionals work in related occupations nationwide.
Salary data from U.S. Bureau of Labor Statistics OEWS program, May 2024. Earnings vary by experience, employer, and market conditions.
Which universities have the largest International Marketing programs?
Currently 14 accredited institutions offer International Marketing degrees across the U.S. Programs with the highest enrollment include Boston University (BU) (195 graduates), Hult International Business School (85 graduates), and Laredo College (75 graduates).
Program size doesn't necessarily indicate quality—consider factors like faculty expertise, production opportunities, location, and available degree levels when choosing a school.
Data based on IPEDS program completions for 2023-2024 academic year. Numbers reflect programs where students graduated.
Is enrollment in International Marketing growing or declining?
Graduate numbers have increased over the past decade, rising from 232 in 2010 to a peak of 592 in 2020, before declining slightly to 487 in 2023-24. This represents a 110% increase overall from 2010.
The field remains specialized with steady interest, though opportunities are most concentrated in major metropolitan areas with active arts scenes like New York, California, and Illinois.
Graduate enrollment data from IPEDS, 2010-2024 academic years. Trends reflect reported completions at participating institutions.
What career paths are available with a International Marketing degree?
This degree prepares you for roles such as Marketing Managers, Business Teachers, Postsecondary, and Market Research Analysts and Marketing Specialists. Related occupations employ approximately 1,327,900 professionals nationwide.
Skills in project management, creative leadership, and collaboration also transfer to event planning, arts administration, marketing, and corporate training roles. Many professionals work freelance or on a project basis across theatre, film, and live events.
Career pathways mapped using CIP-SOC crosswalk from the National Center for Education Statistics. Employment data from BLS OEWS May 2024.
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