Digital Marketing: Program Overview, Universities, Careers & Salaries
Program Overview
Digital Marketing is a forward-focused academic discipline centered on the strategic use of digital platforms to drive brand visibility, customer engagement, and business growth. This program equips learners with the analytical and creative skills needed to design, execute, and evaluate integrated marketing campaigns across online and offline ecosystems.
- Digital Marketing Strategy: The development and implementation of data-driven marketing plans that align with organizational goals across digital touchpoints.
- E-Commerce Systems: The study of online business models, digital transaction processes, and customer journey optimization in digital marketplaces.
- Online Consumer Psychology: An exploration of digital behavior patterns, decision-making processes, and emotional triggers that influence online purchasing.
- Search Engine Optimization (SEO): Techniques for enhancing website visibility and organic search rankings through technical, content, and link-building strategies.
- Social Media Marketing: The creation and management of compelling content and campaigns across social platforms to build communities and drive conversions.
- Web Analytics: The interpretation of digital data to measure performance, identify trends, and inform strategic decisions in real time.
Digital Marketing Graduate Trends (2010-2024)
Digital Marketing Career Pathways & Salary Outlook
The following table presents salary data for occupations typically aligned with Digital Marketing degrees, including Marketing Managers, Web and Digital Interface Designers and Business Teachers, Postsecondary. These career paths represent common employment outcomes but are not guaranteed for all graduates. Salary ranges vary by location, employer, experience level, and specific role requirements. Nationally, these occupations employ approximately 1,439,300 professionals.
National Average Salaries
| Occupation | Median Salary | Salary Range | Total Employment | Hourly Rate |
|---|---|---|---|---|
| Marketing Managers 11-2021 | $161,030 | $81,900 - $239,200 | 384,980 | $77.42 |
| Web and Digital Interface Designers 15-1255 | $98,090 | $47,840 - $192,180 | 111,400 | $47.16 |
| Business Teachers, Postsecondary 25-1011 | $97,270 | $46,460 - $210,530 | 81,780 | N/A |
| Market Research Analysts and Marketing Specialists 13-1161 | $76,950 | $42,070 - $144,610 | 861,140 | $37.00 |
Digital Marketing Salary Map by State
Geographic location significantly impacts earning potential for these careers. Average salaries range from $60,853 in Wyoming to $131,620 in California—a 116% difference. The highest-paying states include California, New York, and Massachusetts. Nationwide, these occupations employ over 1,439,300 professionals across all states. Explore the interactive map below to compare regional compensation and identify optimal markets for your career goals.
Average Salary Range:
Top Universities for Digital Marketing by Graduate Enrollment
Below are the top 88 institutions offering Digital Marketing programs for the 2023-2024 academic year (the most recent data reported as of 2025), ranked by the number of graduates. The highest graduate enrollment in Digital Marketing is found at Western Governors University (WGU) (188 graduates), Universidad del Sagrado Corazon (112 graduates), Mountainland Technical College (MTECH) (73 graduates), Ensign College (58 graduates), and University of Illinois Urbana-Champaign (UIUC) (53 graduates). Combined, these colleges produced 1,303 graduates across all degree levels. Program availability varies by award level, including Associate, Bachelor's, Master's, and Doctoral degrees at participating universities and schools.
| College Name | Award Levels | Graduates | Location | Control | Website |
|---|---|---|---|---|---|
| Western Governors University (WGU) |
Master's
|
188 | Salt Lake City, Utah | Private | wgu.edu |
| Universidad del Sagrado Corazon |
Master's
|
112 | Santurce, Puerto Rico | Private | sagrado.edu |
| Mountainland Technical College (MTECH) |
Other Award
|
73 | Lehi, Utah | Public | mtec.edu |
| Ensign College |
Bachelor's
Other Award
|
58 | Salt Lake City, Utah | Private | ensign.edu |
| University of Illinois Urbana-Champaign (UIUC) |
Postbac Cert.
|
53 | Champaign, Illinois | Public | illinois.edu |
| Madison Area Technical College |
Certificate (1-2 yrs)
Other Award
|
53 | Madison, Wisconsin | Public | madisoncollege.edu |
| Ivy Tech Community College (Ivy Tech) |
Other Award
|
51 | Indianapolis, Indiana | Public | ivytech.edu |
| Utah Valley University (UVU) |
Other Award
|
36 | Orem, Utah | Public | uvu.edu |
| Northcentral Technical College (NTC) |
Associate's
Other Award
|
36 | Wausau, Wisconsin | Public | ntc.edu |
| Miami Dade College (MDC) |
Other Award
|
34 | Miami, Florida | Public | mdc.edu |
| University of Northern Iowa (UNI) |
Bachelor's
|
30 | Cedar Falls, Iowa | Public | uni.edu |
| Western Technical College (WTC) |
Certificate (1-2 yrs)
Associate's
|
25 | La Crosse, Wisconsin | Public | westerntc.edu |
| Indiana University of Pennsylvania (IUP) |
Other Award
|
22 | Indiana, Pennsylvania | Public | iup.edu |
| Brigham Young University (BYU–I) |
Other Award
|
21 | Rexburg, Idaho | Private | byui.edu |
| Mid-State Technical College (Mid-State) |
Associate's
Other Award
|
21 | Wisconsin Rapids, Wisconsin | Public | mstc.edu |
| Messiah University |
Other Award
|
20 | Mechanicsburg, Pennsylvania | Private | messiah.edu |
| Wake Forest University (WFC) |
Postbac Cert.
Master's
|
19 | Winston-Salem, North Carolina | Private | wfu.edu |
| College of DuPage (COD) |
Other Award
|
18 | Glen Ellyn, Illinois | Public | cod.edu |
| Fashion Institute of Technology (FIT) |
Bachelor's
|
18 | New York, New York | Public | fitnyc.edu |
| Waukesha County Technical College (WCTC) |
Other Award
|
18 | Pewaukee, Wisconsin | Public | wctc.edu |
| Washtenaw Community College (WCC) |
Other Award
|
17 | Ann Arbor, Michigan | Public | wccnet.edu |
| Chippewa Valley Technical College (CVTC) |
Associate's
|
16 | Eau Claire, Wisconsin | Public | cvtc.edu |
| University of Michigan |
Bachelor's
|
15 | Dearborn, Michigan | Public | umdearborn.edu |
| The University of Texas Permian Basin |
Other Award
|
15 | Odessa, Texas | Public | utpb.edu |
| Fox Valley Technical College (FVTC) |
Other Award
|
15 | Appleton, Wisconsin | Public | fvtc.edu |
| Purdue University Global |
Other Award
|
15 | West Lafayette, Indiana | Public | purdueglobal.edu |
| William Paterson University of New Jersey |
Other Award
|
14 | Wayne, New Jersey | Public | wpunj.edu |
| Aurora University |
Master's
|
13 | Aurora, Illinois | Private | aurora.edu |
| East Tennessee State University (ETSU) |
Master's
|
13 | Johnson City, Tennessee | Public | etsu.edu |
| Northeast Wisconsin Technical College (NWTC) |
Other Award
|
13 | Green Bay, Wisconsin | Public | nwtc.edu |
| University of Arkansas (UAFS) |
Other Award
|
12 | Fort Smith, Arkansas | Public | uafs.edu |
| Wilmington University (WilmU) |
Bachelor's
|
11 | New Castle, Delaware | Private | wilmu.edu |
| High Point University (HPU) |
Bachelor's
|
11 | High Point, North Carolina | Private | highpoint.edu |
| College of Eastern Idaho (CEI) |
Certificate (1-2 yrs)
|
9 | Idaho Falls, Idaho | Public | cei.edu |
| Bucks County Community College |
Other Award
|
9 | Newtown, Pennsylvania | Public | bucks.edu |
| Tennessee Wesleyan University (TWU) |
Bachelor's
|
9 | Athens, Tennessee | Private | tnwesleyan.edu |
| Lakeshore Technical College (LTC) |
Certificate (1-2 yrs)
Associate's
|
9 | Cleveland, Wisconsin | Public | gotoltc.edu |
| Cossatot Community College of the University of Arkansas (UA Cossatot) |
Certificate (1-2 yrs)
Associate's
Other Award
|
8 | De Queen, Arkansas | Public | cccua.edu |
| Gwinnett Technical College (Gwinnett Tech) |
Other Award
|
8 | Lawrenceville, Georgia | Public | gwinnetttech.edu |
| Nichols College |
Bachelor's
|
8 | Dudley, Massachusetts | Private | nichols.edu |
| Northeast Lakeview College (NLC) |
Associate's
Other Award
|
8 | Universal City, Texas | Public | alamo.edu |
| John Carroll University (JCU) |
Master's
|
7 | University Heights, Ohio | Private | jcu.edu |
| Blackhawk Technical College (BTC) |
Associate's
|
7 | Janesville, Wisconsin | Public | blackhawk.edu |
| Mid-America Christian University |
Bachelor's
|
7 | Oklahoma City, Oklahoma | Private | macu.edu |
| Ana G. Mendez University (AGMU) |
Bachelor's
|
7 | Orlando, Florida | Private | agmu.edu |
| Jackson College |
Other Award
|
6 | Jackson, Michigan | Public | jccmi.edu |
| Atlanta Technical College (Atlanta Tech) |
Other Award
|
5 | Atlanta, Georgia | Public | atlantatech.edu |
| Millikin University |
Bachelor's
|
5 | Decatur, Illinois | Private | millikin.edu |
| Thomas College |
Bachelor's
|
5 | Waterville, Maine | Private | thomas.edu |
| Columbia College |
Other Award
|
5 | Columbia, Missouri | Private | ccis.edu |
| Providence College |
Postbac Cert.
|
5 | Providence, Rhode Island | Private | providence.edu |
| Modesto Junior College (MJC) |
Associate's
|
4 | Modesto, California | Public | mjc.edu |
| College of Lake County (CLC) |
Other Award
|
4 | Grayslake, Illinois | Public | clcillinois.edu |
| Adrian College |
Other Award
|
4 | Adrian, Michigan | Private | adrian.edu |
| Wright State University |
Postbac Cert.
|
4 | Dayton, Ohio | Public | wright.edu |
| Spokane Falls Community College (SFCC) |
Certificate (1-2 yrs)
Associate's
|
4 | Spokane, Washington | Public | sfcc.spokane.edu |
| University of Charleston (UC) |
Bachelor's
|
4 | Charleston, West Virginia | Private | ucwv.edu |
| University of Advancing Technology (UAT) |
Associate's
Bachelor's
|
4 | Tempe, Arizona | Private | uat.edu |
| Los Angeles Pacific University (LAPU) |
Bachelor's
|
4 | San Dimas, California | Private | lapu.edu |
| University of Alabama (UAB) |
Postbac Cert.
|
3 | Birmingham, Alabama | Public | uab.edu |
| Albany Technical College |
Other Award
|
3 | Albany, Georgia | Public | albanytech.edu |
| Anna Maria College |
Bachelor's
|
3 | Paxton, Massachusetts | Private | annamaria.edu |
| Anoka-Ramsey Community College (ARCC) |
Other Award
|
3 | Coon Rapids, Minnesota | Public | anokaramsey.edu |
| Crowder College |
Other Award
|
3 | Neosho, Missouri | Public | crowder.edu |
| San Juan College (SJC) |
Associate's
|
3 | Farmington, New Mexico | Public | sanjuancollege.edu |
| Western Dakota Technical College (WDTC) |
Other Award
|
3 | Rapid City, South Dakota | Public | wdt.edu |
| Lincoln Memorial University (LMU) |
Master's
|
3 | Harrogate, Tennessee | Private | lmunet.edu |
| NUC University (NUC) |
Master's
|
3 | Bayamon, Puerto Rico | Private | nuc.edu |
| Caribbean University |
Certificate (1-2 yrs)
|
3 | Ponce, Puerto Rico | Private | caribbean.edu |
| Caribbean University |
Certificate (1-2 yrs)
|
3 | Vega Baja, Puerto Rico | Private | caribbean.edu |
| Piedmont University |
Bachelor's
|
2 | Demorest, Georgia | Private | piedmont.edu |
| Wichita State University (WSU) |
Bachelor's
|
2 | Wichita, Kansas | Public | wichita.edu |
| Anne Arundel Community College (AACC) |
Other Award
|
2 | Arnold, Maryland | Public | aacc.edu |
| Park University |
Bachelor's
|
2 | Parkville, Missouri | Private | park.edu |
| Rochester Institute of Technology (RIT) |
Bachelor's
|
2 | Rochester, New York | Private | rit.edu |
| Shenandoah University (SU) |
Postbac Cert.
|
2 | Winchester, Virginia | Private | su.edu |
| Sussex County Community College (SCCC) |
Residency
|
2 | Newton, New Jersey | Public | sussex.edu |
| University of Bridgeport (UB) |
Bachelor's
|
1 | Bridgeport, Connecticut | Private | bridgeport.edu |
| Iowa State University (ISU) |
Post-Master's
|
1 | Ames, Iowa | Public | iastate.edu |
| Allegany College of Maryland (ACM) |
Certificate (1-2 yrs)
|
1 | Cumberland, Maryland | Public | allegany.edu |
| University of Massachusetts |
Other Award
|
1 | Lowell, Massachusetts | Public | uml.edu |
| Lake Michigan College (LMC) |
Other Award
|
1 | Benton Harbor, Michigan | Public | lakemichigancollege.edu |
| Adelphi University |
Post-Master's
|
1 | Garden City, New York | Private | adelphi.edu |
| Hartwick College |
Bachelor's
|
1 | Oneonta, New York | Private | hartwick.edu |
| Warner Pacific University |
Bachelor's
|
1 | Portland, Oregon | Private | warnerpacific.edu |
| Wayland Baptist University (WBU) |
Bachelor's
|
1 | Plainview, Texas | Private | wbu.edu |
| University of Lynchburg |
Bachelor's
|
1 | Lynchburg, Virginia | Private | lynchburg.edu |
| Walla Walla University (WWU) |
Other Award
|
1 | College Place, Washington | Private | wallawalla.edu |
Frequently Asked Questions
Find answers to the most common questions about Digital Marketing programs
How much can I earn with a Digital Marketing degree?
Salaries for Digital Marketing graduates vary by role and location. Marketing Managers earn a median of $161,030 annually, while Web and Digital Interface Designers earn around $98,090. Geographic location significantly impacts earnings—professionals in California average $131,620 compared to $60,853 in Wyoming. Approximately 1,439,300 professionals work in related occupations nationwide.
Salary data from U.S. Bureau of Labor Statistics OEWS program, May 2024. Earnings vary by experience, employer, and market conditions.
Which universities have the largest Digital Marketing programs?
Currently 88 accredited institutions offer Digital Marketing degrees across the U.S. Programs with the highest enrollment include Western Governors University (WGU) (188 graduates), Universidad del Sagrado Corazon (112 graduates), and Mountainland Technical College (MTECH) (73 graduates).
Program size doesn't necessarily indicate quality—consider factors like faculty expertise, production opportunities, location, and available degree levels when choosing a school.
Data based on IPEDS program completions for 2023-2024 academic year. Numbers reflect programs where students graduated.
What career paths are available with a Digital Marketing degree?
This degree prepares you for roles such as Marketing Managers, Web and Digital Interface Designers, and Business Teachers, Postsecondary. Related occupations employ approximately 1,439,300 professionals nationwide.
Skills in project management, creative leadership, and collaboration also transfer to event planning, arts administration, marketing, and corporate training roles. Many professionals work freelance or on a project basis across theatre, film, and live events.
Career pathways mapped using CIP-SOC crosswalk from the National Center for Education Statistics. Employment data from BLS OEWS May 2024.
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