Sales and Marketing Operations: Program Overview, Universities, Careers & Salaries
Program Overview
Designed for students aiming to excel in dynamic commercial environments, this program equips learners with the strategic and operational expertise needed to manage and optimize sales and marketing functions within modern organizations. It emphasizes the integration of data-driven decision-making, customer engagement, and supply chain coordination to drive revenue growth and market competitiveness.
- Entrepreneurial Economics: Explores the foundational principles of market dynamics, cost structures, pricing strategies, and profit analysis essential for launching and sustaining viable business ventures.
- Sales Techniques and Strategies: Develops proficiency in consultative selling, negotiation, lead generation, and customer relationship management across both B2B and B2C contexts.
- Distribution Channel Management: Examines the design, implementation, and optimization of pathways through which products and services reach end consumers, including direct sales, intermediaries, and digital platforms.
- Marketing Operations Frameworks: Focuses on aligning marketing initiatives with sales goals through performance tracking, campaign analytics, and process automation tools.
- Practical Application and Experiential Learning: Provides hands-on experience through supervised projects, real-world simulations, and industry collaborations to reinforce theoretical knowledge in authentic business settings.
Sales and Marketing Operations Graduate Trends (2010-2024)
Sales and Marketing Operations Career Pathways & Salary Outlook
The following table presents salary data for occupations typically aligned with Sales and Marketing Operations degrees, including Business Teachers, Postsecondary and Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products. These career paths represent common employment outcomes but are not guaranteed for all graduates. Salary ranges vary by location, employer, experience level, and specific role requirements. Nationally, these occupations employ approximately 1,348,640 professionals.
National Average Salaries
| Occupation | Median Salary | Salary Range | Total Employment | Hourly Rate |
|---|---|---|---|---|
| Business Teachers, Postsecondary 25-1011 | $97,270 | $46,460 - $210,530 | 81,780 | N/A |
| Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products 41-4012 | $66,780 | $37,860 - $134,470 | 1,266,860 | $32.11 |
Sales and Marketing Operations Salary Map by State
Geographic location significantly impacts earning potential for these careers. Average salaries range from $59,070 in Arkansas to $101,830 in New Hampshire—a 72% difference. The highest-paying states include New Hampshire, Alaska, and California. Nationwide, these occupations employ over 1,348,640 professionals across all states. Explore the interactive map below to compare regional compensation and identify optimal markets for your career goals.
Average Salary Range:
Top Universities for Sales and Marketing Operations by Graduate Enrollment
Below are the top 100 institutions offering Sales and Marketing Operations programs for the 2023-2024 academic year (the most recent data reported as of 2025), ranked by the number of graduates. The highest graduate enrollment in Sales and Marketing Operations is found at CUNY Bernard M Baruch College (501 graduates), New York University (NYU) (480 graduates), Texas A & M University, College Station (313 graduates), West Chester University of Pennsylvania (WCU) (240 graduates), and Greenville Technical College (GTC) (110 graduates). Combined, these colleges produced 3,237 graduates across all degree levels. Program availability varies by award level, including Associate, Bachelor's, Master's, and Doctoral degrees at participating universities and schools.
| College Name | Award Levels | Graduates | Location | Control | Website |
|---|---|---|---|---|---|
| CUNY Bernard M Baruch College |
Bachelor's
|
501 | New York, New York | Public | baruch.cuny.edu |
| New York University (NYU) |
Master's
Doctorate (Research)
|
480 | New York, New York | Private | nyu.edu |
| Texas A & M University |
Bachelor's
|
313 | College Station, Texas | Public | tamu.edu |
| West Chester University of Pennsylvania (WCU) |
Bachelor's
|
240 | West Chester, Pennsylvania | Public | wcupa.edu |
| Greenville Technical College (GTC) |
Associate's
Other Award
|
110 | Greenville, South Carolina | Public | gvltec.edu |
| University of Minnesota (UMN) |
Bachelor's
Other Award
|
68 | Minneapolis, Minnesota | Public | twin-cities.umn.edu |
| Santa Monica College (SMC) |
Other Award
|
67 | Santa Monica, California | Public | smc.edu |
| Ohio University (OHIO) |
Postbac Cert.
Master's
Other Award
|
61 | Athens, Ohio | Public | ohio.edu |
| Minnesota State Community and Technical College (M State) |
Certificate (1-2 yrs)
Associate's
|
49 | Fergus Falls, Minnesota | Public | minnesota.edu |
| Coastline Community College (CC) |
Associate's
Other Award
|
47 | Fountain Valley, California | Public | coastline.edu |
| MiraCosta College |
Associate's
Other Award
|
41 | Oceanside, California | Public | miracosta.edu |
| University of Akron |
Bachelor's
|
36 | Akron, Ohio | Public | uakron.edu |
| College of the Canyons |
Associate's
Other Award
|
35 | Santa Clarita, California | Public | canyons.edu |
| Santa Barbara City College (SBCC) |
Associate's
Other Award
|
35 | Santa Barbara, California | Public | sbcc.edu |
| Baylor University |
Bachelor's
|
34 | Waco, Texas | Private | baylor.edu |
| Chippewa Valley Technical College (CVTC) |
Certificate (1-2 yrs)
Other Award
|
33 | Eau Claire, Wisconsin | Public | cvtc.edu |
| Los Angeles City College (LACC) |
Associate's
Other Award
|
32 | Los Angeles, California | Public | lacitycollege.edu |
| Midlands Technical College (MTC) |
Associate's
Other Award
|
32 | West Columbia, South Carolina | Public | midlandstech.edu |
| Cerritos College |
Associate's
Other Award
|
29 | Norwalk, California | Public | cerritos.edu |
| Saddleback College |
Associate's
Other Award
|
29 | Mission Viejo, California | Public | saddleback.edu |
| Long Beach City College (LBCC) |
Associate's
Other Award
|
28 | Long Beach, California | Public | lbcc.edu |
| Kennesaw State University (KSU) |
Bachelor's
|
28 | Kennesaw, Georgia | Public | kennesaw.edu |
| Rochester Institute of Technology (RIT) |
Bachelor's
|
26 | Rochester, New York | Private | rit.edu |
| Northeast Wisconsin Technical College (NWTC) |
Associate's
|
26 | Green Bay, Wisconsin | Public | nwtc.edu |
| Ventura College |
Associate's
Other Award
|
24 | Ventura, California | Public | venturacollege.edu |
| Milwaukee Area Technical College (MATC) |
Associate's
|
24 | Milwaukee, Wisconsin | Public | matc.edu |
| City College of San Francisco (CCSF) |
Associate's
Other Award
|
23 | San Francisco, California | Public | ccsf.edu |
| Diablo Valley College (DVC) |
Other Award
|
23 | Pleasant Hill, California | Public | dvc.edu |
| Fresno City College (FCC) |
Associate's
Other Award
|
22 | Fresno, California | Public | fresnocitycollege.edu |
| University of Wisconsin (UWO) |
Other Award
|
22 | Oshkosh, Wisconsin | Public | uwosh.edu |
| Ana G. Mendez University (AGMU) |
Master's
|
21 | Orlando, Florida | Private | agmu.edu |
| Orange Coast College (OCC) |
Associate's
Other Award
|
20 | Costa Mesa, California | Public | orangecoastcollege.edu |
| Northland Community and Technical College |
Associate's
Other Award
|
20 | Thief River Falls, Minnesota | Public | northlandcollege.edu |
| De Anza College |
Associate's
Other Award
|
19 | Cupertino, California | Public | deanza.edu |
| Grand Rapids Community College (GRCC) |
Associate's
|
19 | Grand Rapids, Michigan | Public | grcc.edu |
| Des Moines Area Community College (DMACC) |
Certificate (1-2 yrs)
Associate's
Other Award
|
18 | Ankeny, Iowa | Public | dmacc.edu |
| Pasadena City College (PCC) |
Associate's
Other Award
|
17 | Pasadena, California | Public | pasadena.edu |
| Gateway Technical College |
Associate's
|
17 | Kenosha, Wisconsin | Public | gtc.edu |
| Los Angeles Valley College (LAVC) |
Associate's
Other Award
|
15 | Valley Glen, California | Public | lavc.edu |
| Colorado Christian University (CCU) |
Associate's
Bachelor's
|
15 | Lakewood, Colorado | Private | ccu.edu |
| Saint Ambrose University (SAU) |
Bachelor's
|
15 | Davenport, Iowa | Private | sau.edu |
| Bowling Green State University (BGSU) |
Bachelor's
|
15 | Bowling Green, Ohio | Public | bgsu.edu |
| Mt San Antonio College (Mt. SAC) |
Associate's
Other Award
|
14 | Walnut, California | Public | mtsac.edu |
| Missouri Valley College (MVC) |
Bachelor's
|
14 | Marshall, Missouri | Private | moval.edu |
| Central New Mexico Community College (CNM) |
Other Award
|
14 | Albuquerque, New Mexico | Public | cnm.edu |
| New York Institute of Technology (NYIT) |
Postbac Cert.
|
14 | Old Westbury, New York | Private | nyit.edu |
| Florence-Darlington Technical College |
Associate's
Other Award
|
14 | Florence, South Carolina | Public | fdtc.edu |
| Cosumnes River College (CRC) |
Associate's
Other Award
|
13 | Sacramento, California | Public | crc.losrios.edu |
| San Jose City College (SJCC) |
Certificate (1-2 yrs)
Associate's
Other Award
|
13 | San Jose, California | Public | sjcc.edu |
| University of Northern Iowa (UNI) |
Bachelor's
|
13 | Cedar Falls, Iowa | Public | uni.edu |
| College of Southern Nevada (CSN) |
Associate's
|
13 | Las Vegas, Nevada | Public | csn.edu |
| Mid-State Technical College (Mid-State) |
Other Award
|
13 | Wisconsin Rapids, Wisconsin | Public | mstc.edu |
| Waukesha County Technical College (WCTC) |
Associate's
|
13 | Pewaukee, Wisconsin | Public | wctc.edu |
| Butte College |
Associate's
Other Award
|
12 | Oroville, California | Public | butte.edu |
| College of DuPage (COD) |
Associate's
|
12 | Glen Ellyn, Illinois | Public | cod.edu |
| Northcentral Technical College (NTC) |
Associate's
Other Award
|
12 | Wausau, Wisconsin | Public | ntc.edu |
| Grossmont College |
Associate's
Other Award
|
11 | El Cajon, California | Public | grossmont.edu |
| Rio Hondo College (RHC) |
Associate's
Other Award
|
11 | Whittier, California | Public | riohondo.edu |
| Riverside City College (RCC) |
Certificate (1-2 yrs)
Associate's
|
11 | Riverside, California | Public | rcc.edu |
| St Cloud Technical and Community College (SCTCC) |
Associate's
|
11 | Saint Cloud, Minnesota | Public | sctcc.edu |
| Owens Community College (OCC) |
Associate's
|
11 | Perrysburg, Ohio | Public | owens.edu |
| Portland State University (PSU) |
Other Award
|
11 | Portland, Oregon | Public | pdx.edu |
| Hampton University |
Bachelor's
|
11 | Hampton, Virginia | Private | hamptonu.edu |
| Moraine Park Technical College (MPTC) |
Associate's
|
11 | Fond du Lac, Wisconsin | Public | morainepark.edu |
| Chaffey College |
Associate's
Other Award
|
10 | Rancho Cucamonga, California | Public | chaffey.edu |
| Hutchinson Community College (HutchCC) |
Certificate (1-2 yrs)
|
10 | Hutchinson, Kansas | Public | hutchcc.edu |
| Newman University |
Bachelor's
|
10 | Wichita, Kansas | Private | newmanu.edu |
| SUNY Broome Community College |
Associate's
|
10 | Binghamton, New York | Public | sunybroome.edu |
| Glendale Community College (GCC) |
Associate's
Other Award
|
9 | Glendale, California | Public | glendale.edu |
| Hawkeye Community College |
Associate's
|
9 | Waterloo, Iowa | Public | hawkeyecollege.edu |
| Shasta College |
Associate's
|
8 | Redding, California | Public | shastacollege.edu |
| Ridgewater College |
Certificate (1-2 yrs)
Associate's
|
8 | Willmar, Minnesota | Public | ridgewater.edu |
| St. Thomas Aquinas College (STAC) |
Bachelor's
|
8 | Sparkill, New York | Private | stac.edu |
| Cypress College |
Associate's
Other Award
|
7 | Cypress, California | Public | cypresscollege.edu |
| East Los Angeles College (ELAC) |
Associate's
Other Award
|
7 | Monterey Park, California | Public | elac.edu |
| El Camino Community College District (ECC) |
Associate's
Other Award
|
7 | Torrance, California | Public | elcamino.edu |
| Alexandria Technical & Community College (ATCC) |
Associate's
|
7 | Alexandria, Minnesota | Public | alextech.edu |
| Avila University |
Bachelor's
|
7 | Kansas City, Missouri | Private | avila.edu |
| Long Island University (LIU) |
Bachelor's
|
7 | Brookville, New York | Private | liu.edu |
| Western Technical College (WTC) |
Associate's
|
7 | La Crosse, Wisconsin | Public | westerntc.edu |
| Santiago Canyon College (SCC) |
Associate's
Other Award
|
7 | Orange, California | Public | sccollege.edu |
| Allan Hancock College |
Associate's
|
6 | Santa Maria, California | Public | hancockcollege.edu |
| College of the Desert (COD) |
Other Award
|
6 | Palm Desert, California | Public | collegeofthedesert.edu |
| Sierra College |
Associate's
Other Award
|
6 | Rocklin, California | Public | sierracollege.edu |
| Inver Hills Community College (IHCC) |
Other Award
|
6 | Inver Grove Heights, Minnesota | Public | inverhills.edu |
| Commonwealth Technical Institute (CTI) |
Certificate (1-2 yrs)
|
6 | Johnstown, Pennsylvania | Private | dli.pa.gov |
| Moreno Valley College (MVC) |
Certificate (1-2 yrs)
Associate's
|
6 | Moreno Valley, California | Public | mvc.edu |
| Phillips Community College of the University of Arkansas (PCCUA) |
Other Award
|
5 | Helena, Arkansas | Public | pccua.edu |
| Chabot College (CC) |
Other Award
|
5 | Hayward, California | Public | chabotcollege.edu |
| Golden West College (GWC) |
Associate's
Other Award
|
5 | Huntington Beach, California | Public | goldenwestcollege.edu |
| Santa Ana College (SAC) |
Other Award
|
5 | Santa Ana, California | Public | sac.edu |
| San Diego Mesa College |
Associate's
Other Award
|
5 | San Diego, California | Public | sdmesa.edu |
| Southwestern College (SWC) |
Associate's
Other Award
|
5 | Chula Vista, California | Public | swccd.edu |
| Iowa Western Community College (IWCC) |
Associate's
|
5 | Council Bluffs, Iowa | Public | iwcc.edu |
| Lansing Community College (LCC) |
Certificate (1-2 yrs)
Associate's
|
5 | Lansing, Michigan | Public | lcc.edu |
| Pennsylvania Institute of Technology (P.I.T.) |
Associate's
|
5 | Media, Pennsylvania | Private | pit.edu |
| University of Wisconsin-Stout |
Bachelor's
|
5 | Menomonie, Wisconsin | Public | uwstout.edu |
| Canada College |
Associate's
Other Award
|
4 | Redwood City, California | Public | canadacollege.edu |
| Fullerton College |
Other Award
|
4 | Fullerton, California | Public | fullcoll.edu |
| Los Angeles Pierce College (LAPC) |
Associate's
Other Award
|
4 | Woodland Hills, California | Public | lapc.edu |
Frequently Asked Questions
Find answers to the most common questions about Sales and Marketing Operations programs
How much can I earn with a Sales and Marketing Operations degree?
Salaries for Sales and Marketing Operations graduates vary by role and location. Business Teachers, Postsecondary earn a median of $97,270 annually, while Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products earn around $66,780. Geographic location significantly impacts earnings—professionals in New Hampshire average $101,830 compared to $59,070 in Arkansas. Approximately 1,348,640 professionals work in related occupations nationwide.
Salary data from U.S. Bureau of Labor Statistics OEWS program, May 2024. Earnings vary by experience, employer, and market conditions.
Which universities have the largest Sales and Marketing Operations programs?
Currently 141 accredited institutions offer Sales and Marketing Operations degrees across the U.S. Programs with the highest enrollment include CUNY Bernard M Baruch College (501 graduates), New York University (NYU) (480 graduates), and Texas A & M University, College Station (313 graduates).
Program size doesn't necessarily indicate quality—consider factors like faculty expertise, production opportunities, location, and available degree levels when choosing a school.
Data based on IPEDS program completions for 2023-2024 academic year. Numbers reflect programs where students graduated.
Is enrollment in Sales and Marketing Operations growing or declining?
Graduate numbers have increased over the past decade, rising from 2,883 in 2010 to a peak of 3,357 in 2020, before declining slightly to 3,325 in 2023-24. This represents a 15% increase overall from 2010.
The field remains specialized with steady interest, though opportunities are most concentrated in major metropolitan areas with active arts scenes like New York, California, and Illinois.
Graduate enrollment data from IPEDS, 2010-2024 academic years. Trends reflect reported completions at participating institutions.
What career paths are available with a Sales and Marketing Operations degree?
This degree prepares you for roles such as Business Teachers, Postsecondary, Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products, . Related occupations employ approximately 1,348,640 professionals nationwide.
Skills in project management, creative leadership, and collaboration also transfer to event planning, arts administration, marketing, and corporate training roles. Many professionals work freelance or on a project basis across theatre, film, and live events.
Career pathways mapped using CIP-SOC crosswalk from the National Center for Education Statistics. Employment data from BLS OEWS May 2024.
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