UnisHub University Compass

Business Analytics: Program Overview, Universities, Careers & Salaries

Program Overview

Business Analytics equips students with the analytical rigor and technical expertise needed to transform complex data into strategic business insights. This interdisciplinary field bridges quantitative methods with real-world decision-making, empowering professionals to drive efficiency, innovation, and competitive advantage across industries.

  • Machine Learning: Techniques that enable systems to learn from data, identify patterns, and make predictions without explicit programming, essential for forecasting and automation.
  • Optimization Methods: Mathematical approaches used to determine the best possible outcome under given constraints, supporting resource allocation and operational efficiency.
  • Computer Algorithms: Step-by-step procedures for data processing and analysis, forming the backbone of scalable data solutions and system performance.
  • Probability and Stochastic Models: Frameworks for analyzing uncertainty and variability in business environments, critical for risk assessment and scenario planning.
  • Information Economics: The study of how data and information influence market dynamics, pricing strategies, and organizational decision-making.
  • Logistics and Supply Chain Analytics: Data-driven methods to optimize movement, storage, and delivery of goods, enhancing responsiveness and reducing costs.
  • Strategic Decision-Making: Integrating analytical insights with long-term organizational goals to shape sustainable business direction and innovation.
  • Consumer Behavior Analysis: Investigating patterns in customer choices using data to inform product development, service design, and engagement strategies.
  • Marketing Analytics: Tools and models to measure campaign effectiveness, target audiences, and predict market trends with precision.
  • Visual Analytics: The use of interactive visual representations to explore data, communicate findings, and support rapid, informed decision-making.

Business Analytics Graduate Trends (2010-2024)

9,273
Total Graduates (2023-2024)
172
Universities & Colleges
4
Career Pathways

Business Analytics Career Pathways & Salary Outlook

The following table presents salary data for occupations typically aligned with Business Analytics degrees, including Data Scientists, Statisticians and Management Analysts. These career paths represent common employment outcomes but are not guaranteed for all graduates. Salary ranges vary by location, employer, experience level, and specific role requirements. Nationally, these occupations employ approximately 2,018,280 professionals.


National Average Salaries

Occupation Median Salary Salary Range Total Employment Hourly Rate
Data Scientists 15-2051 $112,590 $63,650 - $194,410 233,440 $54.13
Statisticians 15-2041 $103,300 $60,390 - $170,700 29,800 $49.66
Management Analysts 13-1111 $101,190 $59,720 - $174,140 893,900 $48.65
Market Research Analysts and Marketing Specialists 13-1161 $76,950 $42,070 - $144,610 861,140 $37.00

Salary Comparison

Business Analytics Salary Map by State

Geographic location significantly impacts earning potential for these careers. Average salaries range from $64,235 in Mississippi to $119,910 in District of Columbia—a 87% difference. The highest-paying states include District of Columbia, New York, and Washington. Nationwide, these occupations employ over 2,018,280 professionals across all states. Explore the interactive map below to compare regional compensation and identify optimal markets for your career goals.

Average Salary Range:

Top Universities for Business Analytics by Graduate Enrollment

Below are the top 100 institutions offering Business Analytics programs for the 2023-2024 academic year (the most recent data reported as of 2025), ranked by the number of graduates. The highest graduate enrollment in Business Analytics is found at The University of Texas, Dallas (1,288 graduates), Trine University, Regional/Non-Traditional Campuses (737 graduates), University of Massachusetts, Amherst (490 graduates), University of North Texas (UNT) (428 graduates), and Ohio University (OHIO), Main Campus (275 graduates). Combined, these colleges produced 9,019 graduates across all degree levels. Program availability varies by award level, including Associate, Bachelor's, Master's, and Doctoral degrees at participating universities and schools.

College Name Award Levels Graduates Admissions Location Control Website
The University of Texas
Bachelor's
Postbac Cert.
Master's
1,288 SAT: 1160-1410
ACT: 24-32
Richardson, Texas Public utdallas.edu
Trine University
Master's
737 N/A Angola, Indiana Private trine.edu
University of Massachusetts
Postbac Cert.
Master's
Other Award
490 SAT: 1310-1500
ACT: 30-33
Amherst, Massachusetts Public umass.edu
University of North Texas (UNT)
Bachelor's
Master's
428 SAT: 980-1230
ACT: 19-27
Denton, Texas Public unt.edu
Ohio University (OHIO)
Bachelor's
Postbac Cert.
Master's
275 SAT: 1090-1290
ACT: 22-28
Athens, Ohio Public ohio.edu
Texas A & M University
Bachelor's
Master's
274 SAT: 910-1150
ACT: 18-24
Commerce, Texas Public tamuc.edu
University of Connecticut (UConn)
Postbac Cert.
Master's
271 SAT: 1210-1440
ACT: 28-33
Storrs, Connecticut Public uconn.edu
Hult International Business School
Master's
250 N/A Cambridge, Massachusetts Private hult.edu
Boston University (BU)
Master's
226 SAT: 1420-1530
ACT: 32-34
Boston, Massachusetts Private bu.edu
University of Southern California (USC)
Master's
208 SAT: 1450-1550
ACT: 32-35
Los Angeles, California Private usc.edu
The University of Texas
Bachelor's
Master's
Doctorate (R)
208 SAT: 1250-1510
ACT: 27-33
Austin, Texas Public utexas.edu
Saint Peter's University (SPU)
Master's
206 N/A Jersey City, New Jersey Private saintpeters.edu
Fordham University
Bachelor's
Master's
197 SAT: 1320-1480
ACT: 30-33
Bronx, New York Private fordham.edu
Drexel University
Bachelor's
Postbac Cert.
Master's
196 SAT: 1240-1440
ACT: 27-32
Philadelphia, Pennsylvania Private drexel.edu
Columbia University in the City of New York
Master's
184 SAT: 1510-1580
ACT: 34-35
New York, New York Private columbia.edu
Western Kentucky University (WKU)
Bachelor's
Other Award
155 SAT: 840-1050
ACT: 16-21
Bowling Green, Kentucky Public wku.edu
The University of Texas
Bachelor's
Postbac Cert.
Master's
Other Award
153 SAT: 1010-1240
ACT: 19-27
Arlington, Texas Public uta.edu
CUNY Bernard M Baruch College
Master's
149 SAT: 1100-1400 New York, New York Public baruch.cuny.edu
Fairfield University
Bachelor's
Master's
117 SAT: 1260-1390
ACT: 29-32
Fairfield, Connecticut Private fairfield.edu
DePaul University
Master's
100 SAT: 1140-1330
ACT: 25-31
Chicago, Illinois Private depaul.edu
University of Missouri (Mizzou)
Postbac Cert.
Other Award
99 SAT: 1150-1330
ACT: 23-30
Columbia, Missouri Public missouri.edu
Kent State University
Bachelor's
Master's
Post-Master's
98 SAT: 1010-1240
ACT: 18-25
Kent, Ohio Public kent.edu
University of Illinois Urbana-Champaign (UIUC)
Master's
95 SAT: 1310-1520
ACT: 30-34
Champaign, Illinois Public illinois.edu
Syracuse University
Bachelor's
95 SAT: 1270-1440
ACT: 29-32
Syracuse, New York Private syracuse.edu
Saint Mary's University of Minnesota (SMUMN)
Bachelor's
Postbac Cert.
Master's
86 N/A Winona, Minnesota Private smumn.edu
Lehigh University
Bachelor's
Master's
Other Award
82 SAT: 1370-1500
ACT: 31-34
Bethlehem, Pennsylvania Private lehigh.edu
University of Delaware (UD)
Bachelor's
Master's
80 SAT: 1190-1370
ACT: 28-32
Newark, Delaware Public udel.edu
University of Minnesota (UMN)
Master's
78 SAT: 1300-1500
ACT: 26-31
Minneapolis, Minnesota Public twin-cities.umn.edu
George Mason University
Postbac Cert.
78 SAT: 1160-1360
ACT: 25-30
Fairfax, Virginia Public www2.gmu.edu
Babson College
Master's
77 SAT: 1390-1530
ACT: 31-34
Wellesley, Massachusetts Private babson.edu
University of San Diego (USD)
Bachelor's
Master's
76 N/A San Diego, California Private sandiego.edu
Quinnipiac University (QU)
Bachelor's
Master's
69 SAT: 1150-1320
ACT: 25-30
Hamden, Connecticut Private qu.edu
University of the Pacific (UOP)
Master's
63 SAT: 1183-1480
ACT: 23-32
Stockton, California Private pacific.edu
Brigham Young University (BYU–I)
Bachelor's
Other Award
62 SAT: 970-1200
ACT: 20-26
Rexburg, Idaho Private byui.edu
Florida Atlantic University (FAU)
Master's
61 SAT: 1040-1200
ACT: 21-26
Boca Raton, Florida Public fau.edu
The University of Texas Rio Grande Valley (UTRGV)
Master's
59 SAT: 880-1090
ACT: 15-21
Edinburg, Texas Public utrgv.edu
University of Maryland Global Campus (UMGC)
Certificate (≥2 yrs)
Postbac Cert.
57 N/A Adelphi, Maryland Public umgc.edu
Boise State University (BBU)
Bachelor's
Other Award
56 N/A Boise, Idaho Public boisestate.edu
Pace University
Master's
55 SAT: 1180-1340
ACT: 24-29
New York, New York Private pace.edu
Baylor University
Master's
Other Award
53 SAT: 1200-1400
ACT: 27-32
Waco, Texas Private baylor.edu
University of Pittsburgh
Postbac Cert.
Master's
51 SAT: 1280-1460
ACT: 29-33
Pittsburgh, Pennsylvania Public pitt.edu
New York University (NYU)
Master's
49 SAT: 1480-1560
ACT: 34-35
New York, New York Private nyu.edu
Texas State University (TXST)
Master's
49 SAT: 980-1200
ACT: 19-25
San Marcos, Texas Public txst.edu
University of Wisconsin
Bachelor's
Master's
49 ACT: 17-24 Whitewater, Wisconsin Public uww.edu
Rockhurst University
Bachelor's
Postbac Cert.
Master's
48 ACT: 19-26 Kansas City, Missouri Private rockhurst.edu
Franklin University
Master's
48 N/A Columbus, Ohio Private franklin.edu
University of Wisconsin-Milwaukee (UWM)
Bachelor's
Master's
48 ACT: 18-25 Milwaukee, Wisconsin Public uwm.edu
Western Michigan University (WMU)
Bachelor's
Postbac Cert.
47 N/A Kalamazoo, Michigan Public wmich.edu
University of Houston (UH)
Master's
47 SAT: 1160-1340
ACT: 23-29
Houston, Texas Public uh.edu
University of North Florida (UNF)
Postbac Cert.
Master's
46 SAT: 1070-1270
ACT: 19-25
Jacksonville, Florida Public unf.edu
Midwestern State University (MSU Texas)
Master's
44 N/A Wichita Falls, Texas Public msutexas.edu
Texas Christian University (TCU)
Master's
40 SAT: 1140-1350
ACT: 26-31
Fort Worth, Texas Private tcu.edu
Wright State University
Postbac Cert.
Master's
39 N/A Dayton, Ohio Public wright.edu
Bellevue University
Bachelor's
Master's
36 N/A Bellevue, Nebraska Private bellevue.edu
University of Kentucky (UK)
Postbac Cert.
34 SAT: 1070-1290
ACT: 21-28
Lexington, Kentucky Public uky.edu
University of Nebraska (UNL)
Postbac Cert.
Master's
31 SAT: 1098-1330
ACT: 22-28
Lincoln, Nebraska Public unl.edu
Angelo State University (ASU)
Master's
29 SAT: 910-1150
ACT: 18-24
San Angelo, Texas Public angelo.edu
La Salle University
Bachelor's
Master's
Post-Master's
27 N/A Philadelphia, Pennsylvania Private lasalle.edu
Northern Arizona University (NAU)
Master's
Other Award
26 N/A Flagstaff, Arizona Public nau.edu
University of Charleston (UC)
Master's
26 N/A Charleston, West Virginia Private ucwv.edu
Minnesota State University
Other Award
25 ACT: 21-25 Mankato, Minnesota Public mnsu.edu
Bucknell University
Bachelor's
25 SAT: 1310-1470
ACT: 30-33
Lewisburg, Pennsylvania Private bucknell.edu
University of San Francisco (USF)
Bachelor's
24 SAT: 1190-1390
ACT: 25-30
San Francisco, California Private usfca.edu
Yeshiva University (YU)
Bachelor's
22 SAT: 1340-1510
ACT: 29-33
New York, New York Private yu.edu
Florida Polytechnic University (Florida Poly)
Associate's
Bachelor's
22 SAT: 1170-1340
ACT: 24-30
Lakeland, Florida Public floridapoly.edu
University of New Hampshire (UNH)
Postbac Cert.
Master's
21 SAT: 1090-1330
ACT: 26-30
Durham, New Hampshire Public unh.edu
Georgia Institute of Technology (Georgia Tech)
Postbac Cert.
20 SAT: 1370-1540
ACT: 30-34
Atlanta, Georgia Public gatech.edu
Davenport University
Master's
Post-Master's
19 N/A Grand Rapids, Michigan Private davenport.edu
George Fox University
Postbac Cert.
Other Award
19 SAT: 1070-1340
ACT: 20-29
Newberg, Oregon Private georgefox.edu
Golden Gate University (GGU)
Master's
18 N/A San Francisco, California Private ggu.edu
Saint Mary's College of California
Master's
18 N/A Moraga, California Private stmarys-ca.edu
Oglethorpe University
Other Award
18 SAT: 1090-1310
ACT: 22-31
Atlanta, Georgia Private oglethorpe.edu
The University of Texas (UTSA)
Bachelor's
18 SAT: 1000-1220
ACT: 19-25
San Antonio, Texas Public utsa.edu
Texas Wesleyan University (TXWES)
Master's
18 SAT: 1020-1100 Fort Worth, Texas Private txwes.edu
Ensign College
Other Award
18 N/A Salt Lake City, Utah Private ensign.edu
State University of New York
Bachelor's
17 SAT: 1170-1340
ACT: 25-29
New Paltz, New York Public newpaltz.edu
Louisiana State University and Agricultural & Mechanical College (LSU)
Bachelor's
16 SAT: 1180-1340
ACT: 24-30
Baton Rouge, Louisiana Public lsu.edu
Manhattan College
Bachelor's
15 SAT: 1180-1358
ACT: 25-29
Riverdale, New York Private manhattan.edu
Xavier University (XU)
Bachelor's
15 SAT: 1103-1310
ACT: 22-29
Cincinnati, Ohio Private xavier.edu
Eastern University
Master's
15 N/A Saint Davids, Pennsylvania Private eastern.edu
Virginia Polytechnic Institute and State University (Virginia Tech)
Postbac Cert.
15 SAT: 1280-1450
ACT: 28-32
Blacksburg, Virginia Public vt.edu
Seton Hall University (SHU)
Master's
14 SAT: 1220-1390
ACT: 27-32
South Orange, New Jersey Private shu.edu
High Point University (HPU)
Master's
14 SAT: 1110-1320
ACT: 24-33
High Point, North Carolina Private highpoint.edu
North Dakota State University (NDSU)
Other Award
13 ACT: 19-25 Fargo, North Dakota Public ndsu.edu
Portland State University (PSU)
Postbac Cert.
13 N/A Portland, Oregon Public pdx.edu
University of North Texas at Dallas (UNT Dallas)
Bachelor's
13 SAT: 846-1096 Dallas, Texas Public untdallas.edu
University of Nevada (UNR)
Master's
12 SAT: 1060-1290
ACT: 19-26
Reno, Nevada Public unr.edu
Florida State University (FSU)
Master's
11 SAT: 1270-1410
ACT: 29-32
Tallahassee, Florida Public fsu.edu
Georgia State University
Other Award
11 SAT: 940-1180
ACT: 19-26
Atlanta, Georgia Public gsu.edu
Stockton University
Bachelor's
11 SAT: 1030-1230
ACT: 21-25
Galloway, New Jersey Public stockton.edu
St Bonaventure University (SBU)
Master's
11 SAT: 1065-1290
ACT: 24-30
Saint Bonaventure, New York Private sbu.edu
University of Akron
Master's
11 SAT: 900-1190
ACT: 17-25
Akron, Ohio Public uakron.edu
Duquesne University
Bachelor's
11 SAT: 1180-1340
ACT: 26-32
Pittsburgh, Pennsylvania Private duq.edu
University of South Dakota (USD)
Master's
11 SAT: 1125-1315
ACT: 19-25
Vermillion, South Dakota Public usd.edu
University of Wisconsin (UWL)
Bachelor's
11 ACT: 22-27 La Crosse, Wisconsin Public uwlax.edu
Wilmington University (WilmU)
Bachelor's
10 N/A New Castle, Delaware Private wilmu.edu
Marian University
Bachelor's
10 N/A Indianapolis, Indiana Private marian.edu
Worcester Polytechnic Institute (WPI)
Master's
10 N/A Worcester, Massachusetts Private wpi.edu
California Institute of Arts & Technology (CalArts)
Associate's
10 N/A San Diego, California Private ciat.edu
Augustana College
Bachelor's
9 SAT: 1030-1270
ACT: 21-29
Rock Island, Illinois Private augustana.edu

Frequently Asked Questions

Find answers to the most common questions about Business Analytics programs

How much can I earn with a Business Analytics degree?

Salaries for Business Analytics graduates vary by role and location. Data Scientists earn a median of $112,590 annually, while Statisticians earn around $103,300. Geographic location significantly impacts earnings—professionals in District of Columbia average $119,910 compared to $64,235 in Mississippi. Approximately 2,018,280 professionals work in related occupations nationwide.

Salary data from U.S. Bureau of Labor Statistics OEWS program, May 2024. Earnings vary by experience, employer, and market conditions.

Which universities have the largest Business Analytics programs?

Currently 172 accredited institutions offer Business Analytics degrees across the U.S. Programs with the highest enrollment include The University of Texas, Dallas (1,288 graduates), Trine University, Regional/Non-Traditional Campuses (737 graduates), and University of Massachusetts, Amherst (490 graduates).

Program size doesn't necessarily indicate quality—consider factors like faculty expertise, production opportunities, location, and available degree levels when choosing a school.

Data based on IPEDS program completions for 2023-2024 academic year. Numbers reflect programs where students graduated.

What career paths are available with a Business Analytics degree?

This degree prepares you for roles such as Data Scientists, Statisticians, and Management Analysts. Related occupations employ approximately 2,018,280 professionals nationwide.

Skills in project management, creative leadership, and collaboration also transfer to event planning, arts administration, marketing, and corporate training roles. Many professionals work freelance or on a project basis across theatre, film, and live events.

Career pathways mapped using CIP-SOC crosswalk from the National Center for Education Statistics. Employment data from BLS OEWS May 2024.

Related Interdisciplinary Programs

Explore similar degree programs within the Interdisciplinary field. These programs share the same academic discipline and may offer complementary skills and career pathways.

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