Business Analytics: Program Overview, Universities, Careers & Salaries
Program Overview
Business Analytics equips students with the analytical rigor and technical expertise needed to transform complex data into strategic business insights. This interdisciplinary field bridges quantitative methods with real-world decision-making, empowering professionals to drive efficiency, innovation, and competitive advantage across industries.
- Machine Learning: Techniques that enable systems to learn from data, identify patterns, and make predictions without explicit programming, essential for forecasting and automation.
- Optimization Methods: Mathematical approaches used to determine the best possible outcome under given constraints, supporting resource allocation and operational efficiency.
- Computer Algorithms: Step-by-step procedures for data processing and analysis, forming the backbone of scalable data solutions and system performance.
- Probability and Stochastic Models: Frameworks for analyzing uncertainty and variability in business environments, critical for risk assessment and scenario planning.
- Information Economics: The study of how data and information influence market dynamics, pricing strategies, and organizational decision-making.
- Logistics and Supply Chain Analytics: Data-driven methods to optimize movement, storage, and delivery of goods, enhancing responsiveness and reducing costs.
- Strategic Decision-Making: Integrating analytical insights with long-term organizational goals to shape sustainable business direction and innovation.
- Consumer Behavior Analysis: Investigating patterns in customer choices using data to inform product development, service design, and engagement strategies.
- Marketing Analytics: Tools and models to measure campaign effectiveness, target audiences, and predict market trends with precision.
- Visual Analytics: The use of interactive visual representations to explore data, communicate findings, and support rapid, informed decision-making.
Business Analytics Graduate Trends (2010-2024)
Business Analytics Career Pathways & Salary Outlook
The following table presents salary data for occupations typically aligned with Business Analytics degrees, including Data Scientists, Statisticians and Management Analysts. These career paths represent common employment outcomes but are not guaranteed for all graduates. Salary ranges vary by location, employer, experience level, and specific role requirements. Nationally, these occupations employ approximately 2,018,280 professionals.
National Average Salaries
| Occupation | Median Salary | Salary Range | Total Employment | Hourly Rate |
|---|---|---|---|---|
| Data Scientists 15-2051 | $112,590 | $63,650 - $194,410 | 233,440 | $54.13 |
| Statisticians 15-2041 | $103,300 | $60,390 - $170,700 | 29,800 | $49.66 |
| Management Analysts 13-1111 | $101,190 | $59,720 - $174,140 | 893,900 | $48.65 |
| Market Research Analysts and Marketing Specialists 13-1161 | $76,950 | $42,070 - $144,610 | 861,140 | $37.00 |
Salary Comparison
Business Analytics Salary Map by State
Geographic location significantly impacts earning potential for these careers. Average salaries range from $64,235 in Mississippi to $119,910 in District of Columbia—a 87% difference. The highest-paying states include District of Columbia, New York, and Washington. Nationwide, these occupations employ over 2,018,280 professionals across all states. Explore the interactive map below to compare regional compensation and identify optimal markets for your career goals.
Average Salary Range:
Top Universities for Business Analytics by Graduate Enrollment
Below are the top 100 institutions offering Business Analytics programs for the 2023-2024 academic year (the most recent data reported as of 2025), ranked by the number of graduates. The highest graduate enrollment in Business Analytics is found at The University of Texas, Dallas (1,288 graduates), Trine University, Regional/Non-Traditional Campuses (737 graduates), University of Massachusetts, Amherst (490 graduates), University of North Texas (UNT) (428 graduates), and Ohio University (OHIO), Main Campus (275 graduates). Combined, these colleges produced 9,019 graduates across all degree levels. Program availability varies by award level, including Associate, Bachelor's, Master's, and Doctoral degrees at participating universities and schools.
| College Name | Award Levels | Graduates | Admissions | Location | Control | Website |
|---|---|---|---|---|---|---|
| The University of Texas |
Bachelor's
Postbac Cert.
Master's
|
1,288 |
SAT: 1170-1410 ACT: 25-32 |
Richardson, Texas | Public | utdallas.edu |
| Trine University |
Master's
|
737 | N/A | Angola, Indiana | Private | trine.edu |
| University of Massachusetts |
Postbac Cert.
Master's
Other Award
|
490 |
SAT: 1300-1480 ACT: 29-33 |
Amherst, Massachusetts | Public | umass.edu |
| University of North Texas (UNT) |
Bachelor's
Master's
|
428 |
SAT: 980-1230 ACT: 19-27 |
Denton, Texas | Public | unt.edu |
| Ohio University (OHIO) |
Bachelor's
Postbac Cert.
Master's
|
275 |
SAT: 1100-1290 ACT: 22-28 |
Athens, Ohio | Public | ohio.edu |
| Texas A & M University |
Bachelor's
Master's
|
274 |
SAT: 940-1170 ACT: 18-24 |
Commerce, Texas | Public | tamuc.edu |
| University of Connecticut (UConn) |
Postbac Cert.
Master's
|
271 |
SAT: 1210-1420 ACT: 29-33 |
Storrs, Connecticut | Public | uconn.edu |
| Hult International Business School |
Master's
|
250 | N/A | Cambridge, Massachusetts | Private | hult.edu |
| Boston University (BU) |
Master's
|
226 |
SAT: 1400-1520 ACT: 32-34 |
Boston, Massachusetts | Private | bu.edu |
| University of Southern California (USC) |
Master's
|
208 |
SAT: 1440-1550 ACT: 32-35 |
Los Angeles, California | Private | usc.edu |
| The University of Texas |
Bachelor's
Master's
Doctorate (R)
|
208 |
SAT: 1230-1490 ACT: 27-33 |
Austin, Texas | Public | utexas.edu |
| Saint Peter's University (SPU) |
Master's
|
206 | N/A | Jersey City, New Jersey | Private | saintpeters.edu |
| Fordham University |
Bachelor's
Master's
|
197 |
SAT: 1330-1490 ACT: 30-33 |
Bronx, New York | Private | fordham.edu |
| Drexel University |
Bachelor's
Postbac Cert.
Master's
|
196 |
SAT: 1230-1430 ACT: 27-33 |
Philadelphia, Pennsylvania | Private | drexel.edu |
| Columbia University in the City of New York |
Master's
|
184 |
SAT: 1490-1570 ACT: 34-35 |
New York, New York | Private | columbia.edu |
| Western Kentucky University (WKU) |
Bachelor's
Other Award
|
155 |
SAT: 820-1010 ACT: 16-20 |
Bowling Green, Kentucky | Public | wku.edu |
| The University of Texas |
Bachelor's
Postbac Cert.
Master's
Other Award
|
153 |
SAT: 990-1230 ACT: 18-26 |
Arlington, Texas | Public | uta.edu |
| CUNY Bernard M Baruch College |
Master's
|
149 | SAT: 1210-1410 | New York, New York | Public | baruch.cuny.edu |
| Fairfield University |
Bachelor's
Master's
|
117 |
SAT: 1240-1380 ACT: 29-32 |
Fairfield, Connecticut | Private | fairfield.edu |
| DePaul University |
Master's
|
100 |
SAT: 1130-1340 ACT: 26-31 |
Chicago, Illinois | Private | depaul.edu |
| University of Missouri (Mizzou) |
Postbac Cert.
Other Award
|
99 |
SAT: 1150-1330 ACT: 23-29 |
Columbia, Missouri | Public | missouri.edu |
| Kent State University |
Bachelor's
Master's
Post-Master's
|
98 |
SAT: 1000-1230 ACT: 18-25 |
Kent, Ohio | Public | kent.edu |
| University of Illinois Urbana-Champaign (UIUC) |
Master's
|
95 |
SAT: 1270-1510 ACT: 29-34 |
Champaign, Illinois | Public | illinois.edu |
| Syracuse University |
Bachelor's
|
95 |
SAT: 1260-1430 ACT: 28-32 |
Syracuse, New York | Private | syracuse.edu |
| Saint Mary's University of Minnesota (SMUMN) |
Bachelor's
Postbac Cert.
Master's
|
86 | N/A | Winona, Minnesota | Private | smumn.edu |
| Lehigh University |
Bachelor's
Master's
Other Award
|
82 |
SAT: 1350-1490 ACT: 31-33 |
Bethlehem, Pennsylvania | Private | lehigh.edu |
| University of Delaware (UD) |
Bachelor's
Master's
|
80 |
SAT: 1200-1360 ACT: 27-31 |
Newark, Delaware | Public | udel.edu |
| University of Minnesota (UMN) |
Master's
|
78 |
SAT: 1310-1480 ACT: 27-31 |
Minneapolis, Minnesota | Public | twin-cities.umn.edu |
| George Mason University |
Postbac Cert.
|
78 |
SAT: 1140-1340 ACT: 25-30 |
Fairfax, Virginia | Public | www2.gmu.edu |
| Babson College |
Master's
|
77 |
SAT: 1380-1500 ACT: 30-33 |
Wellesley, Massachusetts | Private | babson.edu |
| University of San Diego (USD) |
Bachelor's
Master's
|
76 | N/A | San Diego, California | Private | sandiego.edu |
| Quinnipiac University (QU) |
Bachelor's
Master's
|
69 |
SAT: 1100-1300 ACT: 25-29 |
Hamden, Connecticut | Private | qu.edu |
| University of the Pacific (UOP) |
Master's
|
63 |
SAT: 1160-1420 ACT: 23-31 |
Stockton, California | Private | pacific.edu |
| Brigham Young University (BYU–I) |
Bachelor's
Other Award
|
62 |
SAT: 980-1200 ACT: 20-26 |
Rexburg, Idaho | Private | byui.edu |
| Florida Atlantic University (FAU) |
Master's
|
61 |
SAT: 1040-1210 ACT: 20-26 |
Boca Raton, Florida | Public | fau.edu |
| The University of Texas Rio Grande Valley (UTRGV) |
Master's
|
59 |
SAT: 910-1110 ACT: 16-22 |
Edinburg, Texas | Public | utrgv.edu |
| University of Maryland Global Campus (UMGC) |
Certificate (≥2 yrs)
Postbac Cert.
|
57 | N/A | Adelphi, Maryland | Public | umgc.edu |
| Boise State University (BBU) |
Bachelor's
Other Award
|
56 | N/A | Boise, Idaho | Public | boisestate.edu |
| Pace University |
Master's
|
55 |
SAT: 1130-1328 ACT: 24-29 |
New York, New York | Private | pace.edu |
| Baylor University |
Master's
Other Award
|
53 |
SAT: 1210-1400 ACT: 27-32 |
Waco, Texas | Private | baylor.edu |
| University of Pittsburgh |
Postbac Cert.
Master's
|
51 |
SAT: 1270-1450 ACT: 29-33 |
Pittsburgh, Pennsylvania | Public | pitt.edu |
| New York University (NYU) |
Master's
|
49 |
SAT: 1480-1570 ACT: 33-35 |
New York, New York | Private | nyu.edu |
| Texas State University (TXST) |
Master's
|
49 |
SAT: 980-1190 ACT: 19-26 |
San Marcos, Texas | Public | txst.edu |
| University of Wisconsin |
Bachelor's
Master's
|
49 | ACT: 18-24 | Whitewater, Wisconsin | Public | uww.edu |
| Rockhurst University |
Bachelor's
Postbac Cert.
Master's
|
48 |
SAT: 1116-1246 ACT: 22-27 |
Kansas City, Missouri | Private | rockhurst.edu |
| Franklin University |
Master's
|
48 | N/A | Columbus, Ohio | Private | franklin.edu |
| University of Wisconsin-Milwaukee (UWM) |
Bachelor's
Master's
|
48 | ACT: 18-24 | Milwaukee, Wisconsin | Public | uwm.edu |
| Western Michigan University (WMU) |
Bachelor's
Postbac Cert.
|
47 |
SAT: 990-1220 ACT: 20-27 |
Kalamazoo, Michigan | Public | wmich.edu |
| University of Houston (UH) |
Master's
|
47 |
SAT: 1150-1330 ACT: 23-28 |
Houston, Texas | Public | uh.edu |
| University of North Florida (UNF) |
Postbac Cert.
Master's
|
46 |
SAT: 990-1210 ACT: 20-26 |
Jacksonville, Florida | Public | unf.edu |
| Midwestern State University (MSU Texas) |
Master's
|
44 | N/A | Wichita Falls, Texas | Public | msutexas.edu |
| Texas Christian University (TCU) |
Master's
|
40 |
SAT: 1150-1375 ACT: 26-31 |
Fort Worth, Texas | Private | tcu.edu |
| Wright State University |
Postbac Cert.
Master's
|
39 |
SAT: 913-1230 ACT: 17-25 |
Dayton, Ohio | Public | wright.edu |
| Bellevue University |
Bachelor's
Master's
|
36 | N/A | Bellevue, Nebraska | Private | bellevue.edu |
| University of Kentucky (UK) |
Postbac Cert.
|
34 |
SAT: 1080-1290 ACT: 21-28 |
Lexington, Kentucky | Public | uky.edu |
| University of Nebraska (UNL) |
Postbac Cert.
Master's
|
31 |
SAT: 1090-1330 ACT: 22-28 |
Lincoln, Nebraska | Public | unl.edu |
| Angelo State University (ASU) |
Master's
|
29 |
SAT: 920-1140 ACT: 17-24 |
San Angelo, Texas | Public | angelo.edu |
| La Salle University |
Bachelor's
Master's
Post-Master's
|
27 | N/A | Philadelphia, Pennsylvania | Private | lasalle.edu |
| Northern Arizona University (NAU) |
Master's
Other Award
|
26 | N/A | Flagstaff, Arizona | Public | nau.edu |
| University of Charleston (UC) |
Master's
|
26 | N/A | Charleston, West Virginia | Private | ucwv.edu |
| Minnesota State University |
Other Award
|
25 | ACT: 22-25 | Mankato, Minnesota | Public | mnsu.edu |
| Bucknell University |
Bachelor's
|
25 |
SAT: 1300-1450 ACT: 31-33 |
Lewisburg, Pennsylvania | Private | bucknell.edu |
| University of San Francisco (USF) |
Bachelor's
|
24 |
SAT: 1210-1390 ACT: 26-31 |
San Francisco, California | Private | usfca.edu |
| Yeshiva University (YU) |
Bachelor's
|
22 |
SAT: 1320-1500 ACT: 28-33 |
New York, New York | Private | yu.edu |
| Florida Polytechnic University (Florida Poly) |
Associate's
Bachelor's
|
22 |
SAT: 1180-1370 ACT: 24-30 |
Lakeland, Florida | Public | floridapoly.edu |
| University of New Hampshire (UNH) |
Postbac Cert.
Master's
|
21 |
SAT: 1120-1320 ACT: 26-31 |
Durham, New Hampshire | Public | unh.edu |
| Georgia Institute of Technology (Georgia Tech) |
Postbac Cert.
|
20 |
SAT: 1330-1530 ACT: 28-34 |
Atlanta, Georgia | Public | gatech.edu |
| Davenport University |
Master's
Post-Master's
|
19 | N/A | Grand Rapids, Michigan | Private | davenport.edu |
| George Fox University |
Postbac Cert.
Other Award
|
19 |
SAT: 1070-1330 ACT: 17-28 |
Newberg, Oregon | Private | georgefox.edu |
| Golden Gate University (GGU) |
Master's
|
18 | N/A | San Francisco, California | Private | ggu.edu |
| Saint Mary's College of California |
Master's
|
18 | N/A | Moraga, California | Private | stmarys-ca.edu |
| Oglethorpe University |
Other Award
|
18 |
SAT: 1106-1320 ACT: 23-30 |
Atlanta, Georgia | Private | oglethorpe.edu |
| The University of Texas (UTSA) |
Bachelor's
|
18 |
SAT: 1000-1200 ACT: 19-26 |
San Antonio, Texas | Public | utsa.edu |
| Texas Wesleyan University (TXWES) |
Master's
|
18 |
SAT: 970-1150 ACT: 16-23 |
Fort Worth, Texas | Private | txwes.edu |
| Ensign College |
Other Award
|
18 | N/A | Salt Lake City, Utah | Private | ensign.edu |
| State University of New York |
Bachelor's
|
17 |
SAT: 1170-1340 ACT: 24-29 |
New Paltz, New York | Public | newpaltz.edu |
| Louisiana State University and Agricultural & Mechanical College (LSU) |
Bachelor's
|
16 |
SAT: 1150-1330 ACT: 24-29 |
Baton Rouge, Louisiana | Public | lsu.edu |
| Manhattan College |
Bachelor's
|
15 |
SAT: 1150-1340 ACT: 22-31 |
Riverdale, New York | Private | manhattan.edu |
| Xavier University (XU) |
Bachelor's
|
15 |
SAT: 1060-1298 ACT: 22-29 |
Cincinnati, Ohio | Private | xavier.edu |
| Eastern University |
Master's
|
15 | N/A | Saint Davids, Pennsylvania | Private | eastern.edu |
| Virginia Polytechnic Institute and State University (Virginia Tech) |
Postbac Cert.
|
15 |
SAT: 1240-1420 ACT: 27-32 |
Blacksburg, Virginia | Public | vt.edu |
| Seton Hall University (SHU) |
Master's
|
14 |
SAT: 1220-1400 ACT: 27-31 |
South Orange, New Jersey | Private | shu.edu |
| High Point University (HPU) |
Master's
|
14 |
SAT: 1110-1300 ACT: 23-31 |
High Point, North Carolina | Private | highpoint.edu |
| North Dakota State University (NDSU) |
Other Award
|
13 | ACT: 19-24 | Fargo, North Dakota | Public | ndsu.edu |
| Portland State University (PSU) |
Postbac Cert.
|
13 | N/A | Portland, Oregon | Public | pdx.edu |
| University of North Texas at Dallas (UNT Dallas) |
Bachelor's
|
13 |
SAT: 820-990 ACT: 14-21 |
Dallas, Texas | Public | untdallas.edu |
| University of Nevada (UNR) |
Master's
|
12 | N/A | Reno, Nevada | Public | unr.edu |
| Florida State University (FSU) |
Master's
|
11 |
SAT: 1240-1390 ACT: 27-31 |
Tallahassee, Florida | Public | fsu.edu |
| Georgia State University |
Other Award
|
11 |
SAT: 1040-1280 ACT: 19-26 |
Atlanta, Georgia | Public | gsu.edu |
| Stockton University |
Bachelor's
|
11 |
SAT: 1080-1260 ACT: 20-27 |
Galloway, New Jersey | Public | stockton.edu |
| St Bonaventure University (SBU) |
Master's
|
11 |
SAT: 1050-1260 ACT: 23-30 |
Saint Bonaventure, New York | Private | sbu.edu |
| University of Akron |
Master's
|
11 |
SAT: 950-1190 ACT: 18-25 |
Akron, Ohio | Public | uakron.edu |
| Duquesne University |
Bachelor's
|
11 |
SAT: 1160-1350 ACT: 26-31 |
Pittsburgh, Pennsylvania | Private | duq.edu |
| University of South Dakota (USD) |
Master's
|
11 |
SAT: 1110-1330 ACT: 19-25 |
Vermillion, South Dakota | Public | usd.edu |
| University of Wisconsin (UWL) |
Bachelor's
|
11 | ACT: 21-27 | La Crosse, Wisconsin | Public | uwlax.edu |
| Wilmington University (WilmU) |
Bachelor's
|
10 | N/A | New Castle, Delaware | Private | wilmu.edu |
| Marian University |
Bachelor's
|
10 | N/A | Indianapolis, Indiana | Private | marian.edu |
| Worcester Polytechnic Institute (WPI) |
Master's
|
10 | N/A | Worcester, Massachusetts | Private | wpi.edu |
| California Institute of Arts & Technology (CalArts) |
Associate's
|
10 | N/A | San Diego, California | Private | ciat.edu |
| Augustana College |
Bachelor's
|
9 |
SAT: 1010-1250 ACT: 21-28 |
Rock Island, Illinois | Private | augustana.edu |
Frequently Asked Questions
Find answers to the most common questions about Business Analytics programs
How much can I earn with a Business Analytics degree?
Salaries for Business Analytics graduates vary by role and location. Data Scientists earn a median of $112,590 annually, while Statisticians earn around $103,300. Geographic location significantly impacts earnings—professionals in District of Columbia average $119,910 compared to $64,235 in Mississippi. Approximately 2,018,280 professionals work in related occupations nationwide.
Salary data from U.S. Bureau of Labor Statistics OEWS program, May 2024. Earnings vary by experience, employer, and market conditions.
Which universities have the largest Business Analytics programs?
Currently 172 accredited institutions offer Business Analytics degrees across the U.S. Programs with the highest enrollment include The University of Texas, Dallas (1,288 graduates), Trine University, Regional/Non-Traditional Campuses (737 graduates), and University of Massachusetts, Amherst (490 graduates).
Program size doesn't necessarily indicate quality—consider factors like faculty expertise, production opportunities, location, and available degree levels when choosing a school.
Data based on IPEDS program completions for 2023-2024 academic year. Numbers reflect programs where students graduated.
What career paths are available with a Business Analytics degree?
This degree prepares you for roles such as Data Scientists, Statisticians, and Management Analysts. Related occupations employ approximately 2,018,280 professionals nationwide.
Skills in project management, creative leadership, and collaboration also transfer to event planning, arts administration, marketing, and corporate training roles. Many professionals work freelance or on a project basis across theatre, film, and live events.
Career pathways mapped using CIP-SOC crosswalk from the National Center for Education Statistics. Employment data from BLS OEWS May 2024.
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