Business Analytics: Program Overview, Universities, Careers & Salaries
Program Overview
Business Analytics equips students with the analytical rigor and technical expertise needed to transform complex data into strategic business insights. This interdisciplinary field bridges quantitative methods with real-world decision-making, empowering professionals to drive efficiency, innovation, and competitive advantage across industries.
- Machine Learning: Techniques that enable systems to learn from data, identify patterns, and make predictions without explicit programming, essential for forecasting and automation.
- Optimization Methods: Mathematical approaches used to determine the best possible outcome under given constraints, supporting resource allocation and operational efficiency.
- Computer Algorithms: Step-by-step procedures for data processing and analysis, forming the backbone of scalable data solutions and system performance.
- Probability and Stochastic Models: Frameworks for analyzing uncertainty and variability in business environments, critical for risk assessment and scenario planning.
- Information Economics: The study of how data and information influence market dynamics, pricing strategies, and organizational decision-making.
- Logistics and Supply Chain Analytics: Data-driven methods to optimize movement, storage, and delivery of goods, enhancing responsiveness and reducing costs.
- Strategic Decision-Making: Integrating analytical insights with long-term organizational goals to shape sustainable business direction and innovation.
- Consumer Behavior Analysis: Investigating patterns in customer choices using data to inform product development, service design, and engagement strategies.
- Marketing Analytics: Tools and models to measure campaign effectiveness, target audiences, and predict market trends with precision.
- Visual Analytics: The use of interactive visual representations to explore data, communicate findings, and support rapid, informed decision-making.
Business Analytics Graduate Trends (2010-2024)
Business Analytics Career Pathways & Salary Outlook
The following table presents salary data for occupations typically aligned with Business Analytics degrees, including Data Scientists, Statisticians and Management Analysts. These career paths represent common employment outcomes but are not guaranteed for all graduates. Salary ranges vary by location, employer, experience level, and specific role requirements. Nationally, these occupations employ approximately 2,018,280 professionals.
National Average Salaries
| Occupation | Median Salary | Salary Range | Total Employment | Hourly Rate |
|---|---|---|---|---|
| Data Scientists 15-2051 | $112,590 | $63,650 - $194,410 | 233,440 | $54.13 |
| Statisticians 15-2041 | $103,300 | $60,390 - $170,700 | 29,800 | $49.66 |
| Management Analysts 13-1111 | $101,190 | $59,720 - $174,140 | 893,900 | $48.65 |
| Market Research Analysts and Marketing Specialists 13-1161 | $76,950 | $42,070 - $144,610 | 861,140 | $37.00 |
Business Analytics Salary Map by State
Geographic location significantly impacts earning potential for these careers. Average salaries range from $64,235 in Mississippi to $119,910 in District of Columbia—a 87% difference. The highest-paying states include District of Columbia, New York, and Washington. Nationwide, these occupations employ over 2,018,280 professionals across all states. Explore the interactive map below to compare regional compensation and identify optimal markets for your career goals.
Average Salary Range:
Top Universities for Business Analytics by Graduate Enrollment
Below are the top 100 institutions offering Business Analytics programs for the 2023-2024 academic year (the most recent data reported as of 2025), ranked by the number of graduates. The highest graduate enrollment in Business Analytics is found at The University of Texas, Dallas (1,288 graduates), Trine University, Regional/Non-Traditional Campuses (737 graduates), University of Massachusetts, Amherst (490 graduates), University of North Texas (UNT) (428 graduates), and Ohio University (OHIO), Main Campus (275 graduates). Combined, these colleges produced 9,019 graduates across all degree levels. Program availability varies by award level, including Associate, Bachelor's, Master's, and Doctoral degrees at participating universities and schools.
| College Name | Award Levels | Graduates | Location | Control | Website |
|---|---|---|---|---|---|
| The University of Texas |
Bachelor's
Postbac Cert.
Master's
|
1,288 | Richardson, Texas | Public | utdallas.edu |
| Trine University |
Master's
|
737 | Angola, Indiana | Private | trine.edu |
| University of Massachusetts |
Postbac Cert.
Master's
Other Award
|
490 | Amherst, Massachusetts | Public | umass.edu |
| University of North Texas (UNT) |
Bachelor's
Master's
|
428 | Denton, Texas | Public | unt.edu |
| Ohio University (OHIO) |
Bachelor's
Postbac Cert.
Master's
|
275 | Athens, Ohio | Public | ohio.edu |
| Texas A & M University |
Bachelor's
Master's
|
274 | Commerce, Texas | Public | tamuc.edu |
| University of Connecticut (UConn) |
Postbac Cert.
Master's
|
271 | Storrs, Connecticut | Public | uconn.edu |
| Hult International Business School |
Master's
|
250 | Cambridge, Massachusetts | Private | hult.edu |
| Boston University (BU) |
Master's
|
226 | Boston, Massachusetts | Private | bu.edu |
| University of Southern California (USC) |
Master's
|
208 | Los Angeles, California | Private | usc.edu |
| The University of Texas |
Bachelor's
Master's
Doctorate (Research)
|
208 | Austin, Texas | Public | utexas.edu |
| Saint Peter's University (SPU) |
Master's
|
206 | Jersey City, New Jersey | Private | saintpeters.edu |
| Fordham University |
Bachelor's
Master's
|
197 | Bronx, New York | Private | fordham.edu |
| Drexel University |
Bachelor's
Postbac Cert.
Master's
|
196 | Philadelphia, Pennsylvania | Private | drexel.edu |
| Columbia University in the City of New York |
Master's
|
184 | New York, New York | Private | columbia.edu |
| Western Kentucky University (WKU) |
Bachelor's
Other Award
|
155 | Bowling Green, Kentucky | Public | wku.edu |
| The University of Texas |
Bachelor's
Postbac Cert.
Master's
Other Award
|
153 | Arlington, Texas | Public | uta.edu |
| CUNY Bernard M Baruch College |
Master's
|
149 | New York, New York | Public | baruch.cuny.edu |
| Fairfield University |
Bachelor's
Master's
|
117 | Fairfield, Connecticut | Private | fairfield.edu |
| DePaul University |
Master's
|
100 | Chicago, Illinois | Private | depaul.edu |
| University of Missouri (Mizzou) |
Postbac Cert.
Other Award
|
99 | Columbia, Missouri | Public | missouri.edu |
| Kent State University |
Bachelor's
Master's
Post-Master's
|
98 | Kent, Ohio | Public | kent.edu |
| University of Illinois Urbana-Champaign (UIUC) |
Master's
|
95 | Champaign, Illinois | Public | illinois.edu |
| Syracuse University |
Bachelor's
|
95 | Syracuse, New York | Private | syracuse.edu |
| Saint Mary's University of Minnesota (SMUMN) |
Bachelor's
Postbac Cert.
Master's
|
86 | Winona, Minnesota | Private | smumn.edu |
| Lehigh University |
Bachelor's
Master's
Other Award
|
82 | Bethlehem, Pennsylvania | Private | lehigh.edu |
| University of Delaware (UD) |
Bachelor's
Master's
|
80 | Newark, Delaware | Public | udel.edu |
| University of Minnesota (UMN) |
Master's
|
78 | Minneapolis, Minnesota | Public | twin-cities.umn.edu |
| George Mason University |
Postbac Cert.
|
78 | Fairfax, Virginia | Public | www2.gmu.edu |
| Babson College |
Master's
|
77 | Wellesley, Massachusetts | Private | babson.edu |
| University of San Diego (USD) |
Bachelor's
Master's
|
76 | San Diego, California | Private | sandiego.edu |
| Quinnipiac University (QU) |
Bachelor's
Master's
|
69 | Hamden, Connecticut | Private | qu.edu |
| University of the Pacific (UOP) |
Master's
|
63 | Stockton, California | Private | pacific.edu |
| Brigham Young University (BYU–I) |
Bachelor's
Other Award
|
62 | Rexburg, Idaho | Private | byui.edu |
| Florida Atlantic University (FAU) |
Master's
|
61 | Boca Raton, Florida | Public | fau.edu |
| The University of Texas Rio Grande Valley (UTRGV) |
Master's
|
59 | Edinburg, Texas | Public | utrgv.edu |
| University of Maryland Global Campus (UMGC) |
Certificate (≥2 yrs)
Postbac Cert.
|
57 | Adelphi, Maryland | Public | umgc.edu |
| Boise State University (BBU) |
Bachelor's
Other Award
|
56 | Boise, Idaho | Public | boisestate.edu |
| Pace University |
Master's
|
55 | New York, New York | Private | pace.edu |
| Baylor University |
Master's
Other Award
|
53 | Waco, Texas | Private | baylor.edu |
| University of Pittsburgh |
Postbac Cert.
Master's
|
51 | Pittsburgh, Pennsylvania | Public | pitt.edu |
| New York University (NYU) |
Master's
|
49 | New York, New York | Private | nyu.edu |
| Texas State University (TXST) |
Master's
|
49 | San Marcos, Texas | Public | txst.edu |
| University of Wisconsin |
Bachelor's
Master's
|
49 | Whitewater, Wisconsin | Public | uww.edu |
| Rockhurst University |
Bachelor's
Postbac Cert.
Master's
|
48 | Kansas City, Missouri | Private | rockhurst.edu |
| Franklin University |
Master's
|
48 | Columbus, Ohio | Private | franklin.edu |
| University of Wisconsin-Milwaukee (UWM) |
Bachelor's
Master's
|
48 | Milwaukee, Wisconsin | Public | uwm.edu |
| Western Michigan University (WMU) |
Bachelor's
Postbac Cert.
|
47 | Kalamazoo, Michigan | Public | wmich.edu |
| University of Houston (UH) |
Master's
|
47 | Houston, Texas | Public | uh.edu |
| University of North Florida (UNF) |
Postbac Cert.
Master's
|
46 | Jacksonville, Florida | Public | unf.edu |
| Midwestern State University (MSU Texas) |
Master's
|
44 | Wichita Falls, Texas | Public | msutexas.edu |
| Texas Christian University (TCU) |
Master's
|
40 | Fort Worth, Texas | Private | tcu.edu |
| Wright State University |
Postbac Cert.
Master's
|
39 | Dayton, Ohio | Public | wright.edu |
| Bellevue University |
Bachelor's
Master's
|
36 | Bellevue, Nebraska | Private | bellevue.edu |
| University of Kentucky (UK) |
Postbac Cert.
|
34 | Lexington, Kentucky | Public | uky.edu |
| University of Nebraska (UNL) |
Postbac Cert.
Master's
|
31 | Lincoln, Nebraska | Public | unl.edu |
| Angelo State University (ASU) |
Master's
|
29 | San Angelo, Texas | Public | angelo.edu |
| La Salle University |
Bachelor's
Master's
Post-Master's
|
27 | Philadelphia, Pennsylvania | Private | lasalle.edu |
| Northern Arizona University (NAU) |
Master's
Other Award
|
26 | Flagstaff, Arizona | Public | nau.edu |
| University of Charleston (UC) |
Master's
|
26 | Charleston, West Virginia | Private | ucwv.edu |
| Minnesota State University |
Other Award
|
25 | Mankato, Minnesota | Public | mnsu.edu |
| Bucknell University |
Bachelor's
|
25 | Lewisburg, Pennsylvania | Private | bucknell.edu |
| University of San Francisco (USF) |
Bachelor's
|
24 | San Francisco, California | Private | usfca.edu |
| Yeshiva University (YU) |
Bachelor's
|
22 | New York, New York | Private | yu.edu |
| Florida Polytechnic University (Florida Poly) |
Associate's
Bachelor's
|
22 | Lakeland, Florida | Public | floridapoly.edu |
| University of New Hampshire (UNH) |
Postbac Cert.
Master's
|
21 | Durham, New Hampshire | Public | unh.edu |
| Georgia Institute of Technology (Georgia Tech) |
Postbac Cert.
|
20 | Atlanta, Georgia | Public | gatech.edu |
| Davenport University |
Master's
Post-Master's
|
19 | Grand Rapids, Michigan | Private | davenport.edu |
| George Fox University |
Postbac Cert.
Other Award
|
19 | Newberg, Oregon | Private | georgefox.edu |
| Golden Gate University (GGU) |
Master's
|
18 | San Francisco, California | Private | ggu.edu |
| Saint Mary's College of California |
Master's
|
18 | Moraga, California | Private | stmarys-ca.edu |
| Oglethorpe University |
Other Award
|
18 | Atlanta, Georgia | Private | oglethorpe.edu |
| The University of Texas (UTSA) |
Bachelor's
|
18 | San Antonio, Texas | Public | utsa.edu |
| Texas Wesleyan University (TXWES) |
Master's
|
18 | Fort Worth, Texas | Private | txwes.edu |
| Ensign College |
Other Award
|
18 | Salt Lake City, Utah | Private | ensign.edu |
| State University of New York |
Bachelor's
|
17 | New Paltz, New York | Public | newpaltz.edu |
| Louisiana State University and Agricultural & Mechanical College (LSU) |
Bachelor's
|
16 | Baton Rouge, Louisiana | Public | lsu.edu |
| Manhattan College |
Bachelor's
|
15 | Riverdale, New York | Private | manhattan.edu |
| Xavier University (XU) |
Bachelor's
|
15 | Cincinnati, Ohio | Private | xavier.edu |
| Eastern University |
Master's
|
15 | Saint Davids, Pennsylvania | Private | eastern.edu |
| Virginia Polytechnic Institute and State University (Virginia Tech) |
Postbac Cert.
|
15 | Blacksburg, Virginia | Public | vt.edu |
| Seton Hall University (SHU) |
Master's
|
14 | South Orange, New Jersey | Private | shu.edu |
| High Point University (HPU) |
Master's
|
14 | High Point, North Carolina | Private | highpoint.edu |
| North Dakota State University (NDSU) |
Other Award
|
13 | Fargo, North Dakota | Public | ndsu.edu |
| Portland State University (PSU) |
Postbac Cert.
|
13 | Portland, Oregon | Public | pdx.edu |
| University of North Texas at Dallas (UNT Dallas) |
Bachelor's
|
13 | Dallas, Texas | Public | untdallas.edu |
| University of Nevada (UNR) |
Master's
|
12 | Reno, Nevada | Public | unr.edu |
| Florida State University (FSU) |
Master's
|
11 | Tallahassee, Florida | Public | fsu.edu |
| Georgia State University |
Other Award
|
11 | Atlanta, Georgia | Public | gsu.edu |
| Stockton University |
Bachelor's
|
11 | Galloway, New Jersey | Public | stockton.edu |
| St Bonaventure University (SBU) |
Master's
|
11 | Saint Bonaventure, New York | Private | sbu.edu |
| University of Akron |
Master's
|
11 | Akron, Ohio | Public | uakron.edu |
| Duquesne University |
Bachelor's
|
11 | Pittsburgh, Pennsylvania | Private | duq.edu |
| University of South Dakota (USD) |
Master's
|
11 | Vermillion, South Dakota | Public | usd.edu |
| University of Wisconsin (UWL) |
Bachelor's
|
11 | La Crosse, Wisconsin | Public | uwlax.edu |
| Wilmington University (WilmU) |
Bachelor's
|
10 | New Castle, Delaware | Private | wilmu.edu |
| Marian University |
Bachelor's
|
10 | Indianapolis, Indiana | Private | marian.edu |
| Worcester Polytechnic Institute (WPI) |
Master's
|
10 | Worcester, Massachusetts | Private | wpi.edu |
| California Institute of Arts & Technology (CalArts) |
Associate's
|
10 | San Diego, California | Private | ciat.edu |
| Augustana College |
Bachelor's
|
9 | Rock Island, Illinois | Private | augustana.edu |
Frequently Asked Questions
Find answers to the most common questions about Business Analytics programs
How much can I earn with a Business Analytics degree?
Salaries for Business Analytics graduates vary by role and location. Data Scientists earn a median of $112,590 annually, while Statisticians earn around $103,300. Geographic location significantly impacts earnings—professionals in District of Columbia average $119,910 compared to $64,235 in Mississippi. Approximately 2,018,280 professionals work in related occupations nationwide.
Salary data from U.S. Bureau of Labor Statistics OEWS program, May 2024. Earnings vary by experience, employer, and market conditions.
Which universities have the largest Business Analytics programs?
Currently 172 accredited institutions offer Business Analytics degrees across the U.S. Programs with the highest enrollment include The University of Texas, Dallas (1,288 graduates), Trine University, Regional/Non-Traditional Campuses (737 graduates), and University of Massachusetts, Amherst (490 graduates).
Program size doesn't necessarily indicate quality—consider factors like faculty expertise, production opportunities, location, and available degree levels when choosing a school.
Data based on IPEDS program completions for 2023-2024 academic year. Numbers reflect programs where students graduated.
What career paths are available with a Business Analytics degree?
This degree prepares you for roles such as Data Scientists, Statisticians, and Management Analysts. Related occupations employ approximately 2,018,280 professionals nationwide.
Skills in project management, creative leadership, and collaboration also transfer to event planning, arts administration, marketing, and corporate training roles. Many professionals work freelance or on a project basis across theatre, film, and live events.
Career pathways mapped using CIP-SOC crosswalk from the National Center for Education Statistics. Employment data from BLS OEWS May 2024.
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